Responsibilities

• Team leadership: Lead a small outbound execution team based in India set the standard, build the playbook, drive accountability, and develop the team's capability over time. This is leadership through example, not oversight from a distance
• Target account strategy: Define the ICP, build and refine target account lists across the US and Canadian markets, and segment by industry, company profile, and buying signals
• Persona mapping: Identify the right contacts within each target account multiple personas, multiple entry points and understand what motivates each one
• Outbound campaign architecture: Design and execute multi-touch outbound campaigns across email, LinkedIn, and other direct channels coordinated, sequenced, and built to convert
• Messaging and creative direction: Develop the hooks, angles, and narratives that drive replies. You don't need to be a copywriter, but you need sharp editorial judgment knowing what will resonate with a CFO versus a VP of Operations, and directing AI tools to produce it at speed
• Sales alignment: Work hand-in-hand with sales to ensure warm hand-offs are tight, feedback loops are fast, and messaging continuously sharpens based on what's resonating in real conversations
• Tech stack and workflow ownership: Own and continuously improve the outbound tooling and automation stack sequencing platforms, intent data, enrichment tools, CRM, and AI-powered workflows. You should be building new efficiencies into how you operate every week
• Testing and optimization: Run structured experiments on messaging, timing, channels, and personas. Track what works, kill what doesn't, and double down on what converts
• Pipeline accountability: Own the numbers accounts touched, reply rates, meetings booked, pipeline generated. You report with clarity and use data to make smarter decisions faster