Outbound Demand Gen Architect at Profit.co | USA | $125K/yr – $250K/yr

Profit.co

Outbound Demand Gen Architect

USA (Remote)

$125K/yr – $250K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive outbound demand generation for a startup by leading an India-based team, defining ICPs, building multi-channel campaigns, and delivering data-driven improvements that align with sales and automate workflows.

Must-have: 5+ years building outbound programs that generate real pipeline in B2B SaaS
Standout: Startup experience with hands-on ownership and end-to-end tooling responsibility

Job Description

Responsibilities

Team leadership: Lead a small outbound execution team based in India set the standard, build the playbook, drive accountability, and develop the team's capability over time. This is leadership through example, not oversight from a distance
Target account strategy: Define the ICP, build and refine target account lists across the US and Canadian markets, and segment by industry, company profile, and buying signals
Persona mapping: Identify the right contacts within each target account multiple personas, multiple entry points and understand what motivates each one
Outbound campaign architecture: Design and execute multi-touch outbound campaigns across email, LinkedIn, and other direct channels coordinated, sequenced, and built to convert
Messaging and creative direction: Develop the hooks, angles, and narratives that drive replies. You don't need to be a copywriter, but you need sharp editorial judgment knowing what will resonate with a CFO versus a VP of Operations, and directing AI tools to produce it at speed
Sales alignment: Work hand-in-hand with sales to ensure warm hand-offs are tight, feedback loops are fast, and messaging continuously sharpens based on what's resonating in real conversations
Tech stack and workflow ownership: Own and continuously improve the outbound tooling and automation stack sequencing platforms, intent data, enrichment tools, CRM, and AI-powered workflows. You should be building new efficiencies into how you operate every week
Testing and optimization: Run structured experiments on messaging, timing, channels, and personas. Track what works, kill what doesn't, and double down on what converts
Pipeline accountability: Own the numbers accounts touched, reply rates, meetings booked, pipeline generated. You report with clarity and use data to make smarter decisions faster

Requirements

5+ years in outbound demand generation or outbound-focused growth roles in B2B SaaS or complex sales environments
Proven, hands-on track record of building outbound programs that generated real pipeline with specific results you can speak to
Deep experience with outbound sequencing platforms (Outreach, Salesloft, Apollo, or similar) not just awareness of them
Experience with intent data and account intelligence tools
LinkedIn outbound proficiency Sales Navigator, connection campaigns, and direct outreach at scale
Strong CRM fluency (Salesforce or HubSpot) you build your own dashboards and reports
Experience at a startup or early-stage company where you had to create results without significant resources

Preferred

Proven track record of using AI to drive outbound efficiency
Experience in leading outbound programs in startup environments

Benefits

Remote, fully flexible: Work from wherever you do your best work. We care about output, not office hours
Equity: Meaningful ownership from an early stage.
Direct line to leadership: You'll work closely with founders and senior leadership who understand outbound, respect the function, and will be advocates for your work not just reviewers of your dashboards.
Visibility that compounds: Every meeting you book, every account you crack open, every pipeline dollar you generate is directly traceable to your decisions.

Profit.co

3.5 Glassdoor

Profit.co is a best-in-class OKR software integrated with Task, Performance management, and Employee Engagement directed toward 360-degree organization governance for accelerated growth while maintaining the best work culture.On the tech front, Profit.co OKR Software can be integrated with 40+ leading tools like, G Suite, Microsoft Teams, Excel, Slack, Office 365 to name a few, and can be accessed through the web and its native mobile applications designed for iOS, Android, and Windows. With OKRs, there is a world-class task management system for ensuring on-time delivery and a powerful performance management system that enables timely reviews saving thousands of hours in the employee review process.The end-to-end onboarding process from Profit.co ensures quick set-up and within a couple of weeks, the companies see a shift from an output-focused mindset to an outcome-focused one!

Founded in 2018

Plano, Texas, USA

263 employees (22 in marketing)

www.profit.co

64% recommend to a friend