Organic Social Creator

Responsibilities

• Own the account like it's your own following. Full creative and executional control over the CookUnity handle, treated with the instinct and urgency of building a personal/lifestyle brand, not managing a corporate handle.
• Produce end-to-end. Concept, shoot, edit, caption, post, iterate — without waiting on agencies, freelancers, or a production. Bring your own eye and your own hands to the work.
• Build for virality, not just visibility. Develop repeatable formats and franchises designed to break containment — content built to be shared, remixed, and talked about outside our own follower base, not just liked by it.
• Live inside culture, not adjacent to it. Track trends, sounds, formats, and conversations in real time across food, entertainment, and internet culture, and move fast enough to insert CookUnity into the moment while it's still the moment, not days after it's over.
• Turn data into instinct, and instinct into data. Use platform analytics and audience signals to know what's working and why, then use that same fluency to make fast creative calls without unnecessary delays and bureaucracy.
• Develop scalable content systems. Design formats and franchises that can eventually be run, replicated, or handed off, even though you're the one proving them out solo in year one.
• Champion and develop on-camera talent when it serves the bigger goal — including CookUnity's chefs — but as an amplifier of your strategy, not the sole engine of it.
• Represent the brand's voice and point of view publicly , with the authority and judgment to make real-time calls on tone, timing, and risk.
• Operate as a business owner would , identifying opportunity, prioritizing ruthlessly, and getting things done with minimal resourcing, oversight, or hand-holding.

Requirements

• Proven, verifiable track record of building a social following from scratch — personal, brand, or client — to meaningful scale, with evidence of organic (non-paid) growth.
• A portfolio that includes breakthrough content — measurable virality, not just consistent posting. We want to see the spike, not just the steady line.
• Hands-on production fluency : comfortable shooting and editing platform-native short-form video independently, on-camera and behind the lens, without a sizable crew.
• Demonstrated ability to operate autonomously and entrepreneurially — prior experience as a creator, founder, or lean-team operator strongly preferred over purely corporate/agency-only backgrounds.
• Fluency in social platform mechanics and culture — not just what performs, but why, and what's coming next.
• Comfort with ambiguity and speed over process and polish; bias to ship over bias to deck.
• Genuine interest or fluency in food and culinary culture — this doesn't have to be a professional background, but it has to be real.
• Data literacy sufficient to read platform analytics and audience insight and act on it independently, without a dedicated analyst.

Benefits

• 🩺 Health Insurance coverage
• 🌅 401k Plan
• 📈 We grow, you grow: Stock Options Plan granted on Day 1
• 🌟 Eligible for a bi-annual performance bonus
• ⛱ Unlimited PTO
• 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• 🐣 Paid Family leave
• 🕯 Compassionate Leave: 3-5 days each time the need arises
• 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.