Responsibilities

• Own strategy, planning, and publishing across all organic social channels (Instagram, TikTok, Facebook, and emerging platforms)
• Build and manage a monthly content calendar aligned to product drops, licensed collection launches, seasonal moments, and brand tentpoles
• Partner with the creative team to brief and develop channel-native content — from polished brand assets to lo-fi, UGC-style formats — ensuring every post earns its place in the feed
• Stay ahead of platform trends and algorithm shifts, bringing forward-looking channel recommendations to the broader marketing team
• Own the community inbox: respond to comments, DMs, and mentions across all platforms with speed, warmth, and brand voice consistency
• Build systems and playbooks for community engagement — from customer care escalations to proactive community outreach
• Identify, engage, and cultivate relationships with Pair+ family, loyal customers, and organic advocates
• Surface community insights — recurring questions, trending topics, customer sentiment — and share them with product, creative, and marketing teams
• Collaborate with marketing & creative teams to source and manage a pipeline of UGC creators and micro-influencers who authentically align with Pair's audience and aesthetic
• Brief creators on seasonal campaigns, product launches, and licensed collections (Disney, Marvel and beyond)

Requirements

• 4+ years of hands-on organic social and community management experience, ideally within the DTC space.
• Deep fluency across core social platforms (Facebook, Instagram and TikTok.) You understand the platforms' creative formats, algorithms, and community dynamics
• Demonstrated track record of growing engaged audiences and building brand communities, not just impression metrics
• Strong project management skills: you can run a content calendar and manage creator relationships without dropping balls
• Comfortable working within or alongside a creative/marketing/CRM teams to brief, review, and ship content at pace

Preferred

• Experience at a brand with licensed partnerships or co-branded collaborations
• Background managing community for a subscription or membership product
• Experience building UGC pipelines or micro-influencer programs from the ground up
• Comfort analyzing social performance data in tools like Sprout Social or native platform analytics