Unlockt Brands, Inc. logo
Unlockt Brands, Inc.

Organic Marketing Specialist

Buena Park, CA (On-site)

$80K/yr – $150K/yrMid Level5+ years expFull time

Posted 23 hrs ago

Job Summary

Own and execute the organic marketing strategy across social platforms, influencer programs, and creator partnerships to drive brand awareness, engagement, traffic, and revenue, while leading a cross-functional team and delivering data-driven strategy.

  • Own the content calendar and platform-specific strategies
  • Lead influencer, creator, and affiliate programs from strategy through execution
  • Translate performance data into actionable plans for content, campaigns, and channel strategy

Job Description

Responsibilities

  • Lead organic marketing strategy across Instagram, TikTok, Pinterest, and emerging platforms, with goals tied to brand awareness, engagement, traffic, and revenue
  • Own the content calendar and develop platform-specific strategies based on trends, audience behavior, algorithms, and performance data
  • Test content formats, creative concepts, messaging, and posting strategies to continuously improve reach, engagement, traffic, and conversion
  • Lead influencer, creator, ambassador, gifting, and affiliate programs from strategy through execution
  • Manage creator sourcing, outreach, partnerships, product seeding, and affiliate relationships, including TikTok Shop creator programs
  • Track creator and affiliate performance across engagement, traffic, conversion, revenue, CAC, and ROI to identify high-performing partnerships and growth opportunities
  • Identify PR, earned media, brand partnership, and collaboration opportunities that increase heyhae’s visibility and credibility
  • Build relationships with media, creators, agencies, and brand partners and support product launches, events, gifting, and press initiatives
  • Define and track KPIs across social, influencer, affiliate, PR, and social commerce channels
  • Use Shopify, GA4, social analytics, and affiliate platforms to analyze traffic, engagement, conversion, revenue, CAC, ROI, and customer behavior

Requirements

  • 5-8+ years of relevant experience
  • 3–5+ years of experience in organic/social media, influencer & affiliate marketing, PR, or brand marketing; previous team leadership experience preferred
  • Strong knowledge of Instagram, TikTok, Pinterest, creator marketing, affiliate programs, and social-first brand building
  • Hands-on experience managing influencers, gifting/seeding, affiliate programs, and creator partnerships; TikTok Shop experience is a strong plus
  • Strong analytical mindset with experience using marketing data to evaluate content, creators, campaigns, and business performance
  • Understanding of key metrics including engagement, traffic, conversion rate, CAC, ROI/ROAS, affiliate revenue, and customer retention
  • Strong project management, communication, and cross-functional leadership skills
  • Experience in beauty, nails, skincare, fashion, lifestyle, or DTC/e-commerce brands strongly preferred
  • Skills & Tools: Instagram/Meta, TikTok, Pinterest, TikTok Shop, Superfiliate or similar influencer/affiliate platforms, Canva, CapCut, short-form video/content creation, Shopify, GA4, Shopify Analytics, social platform analytics

Preferred

  • previous team leadership experience preferred
  • Experience in beauty, nails, skincare, fashion, lifestyle, or DTC/e-commerce brands strongly preferred
Unlockt Brands, Inc. logo

Unlockt Brands, Inc.

International expansion is extremely difficult, especially for small-medium Asian brands targeting the Western market.We select third-party Korean and Asian brands and products that will appeal to U.S. and global consumers and grow them through eCommerce sites and platforms. This approach includes providing online store development, brand building, supply chain, and eCommerce capabilities. Unlockt Brands has a proven track record with third-party brands in the skincare and bedding categories.

Founded in 2023
Placentia, California, USA
18 employees (7 in marketing)
www.unlocktbrands.com/home_eng

Salaries

Posted range

$80K/yr – $150K/yr

Taken straight from the job posting.

See all Unlockt Brands, Inc. salaries

Marketing Team

Marketing Team Size
6 (33% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
32.2%
Direct
30.5%
Referral
9.6%
Social
6.5%
Paid
7.5%

Headcount Trend

Current headcount: ~19
Unlockt Brands, Inc. logo

Organic Marketing Specialist

Unlockt Brands, Inc. · Buena Park, CA · On-site