Responsibilities

• Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
• Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Management of media finance and billing needs for paid search campaigns

Requirements

• 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads
• 2+ years professional experience in analytics, advertising, ad tech, or media
• Experience managing $1M+ budget independently a plus
• Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results
• Understanding of the fundamentals of paid search advertising
• Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Attention to detail

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave