Responsibilities

• Designs, develops, and implements the marketing strategy for audit technology marketing. Conducts market analysis and audience segmentation to run successful marketing campaigns. This role translates business strategy into scalable, measurable, and market-facing marketing programs that drive growth, strengthen brand positioning, and deepen client and market engagement.
• Operating as a strategic partner to business and marketing leadership, the Associate Director owns the audit technology marketing portfolio end-to-end, including direction, prioritization, investment planning, and establishing and maintaining the operating rhythm needed to deliver outcomes. Leads cross-functional teams including professionals across the business and at all levels to deliver modern integrated marketing programs, drive measurable impact and continuously improve how marketing serves the business. Partners closely with the Audit Marketing Leader to integrate the audit technology marketing strategy, narrative and activation roadmap into the broader audit go-to-market approach.
• Go To Market Strategy & Leadership - Translate business priorities into a clear strategic marketing approach (target audiences, messaging direction, and activation roadmap) that guides team execution focused on audit technology.
• Go To Market Strategy & Leadership - Develop and oversee market-facing strategy for audit technology marketing.
• Go To Market Strategy & Leadership - Confidently serve as a strategic advisor to senior leadership (i.e. industry, service line, alliances, field or entrepreneurship) to shape market approach and activation.
• Go To Market Strategy & Leadership - Own portfolio prioritization and trade-offs across initiatives; ensure the team focuses on the highest-impact work and reduces fragmentation/duplication.
• Go To Market Strategy & Leadership - Manage agency and external partner relationships, anchored to specific business objectives, targeting and KPIs for each initiative.
• Go To Market Strategy & Leadership - Partner with enabling teams (e.g., digital, marketing automation, analytics, communications, BD) to scale effective approaches and remove execution friction.
• Content, Narrative & Market Presence - Set strategic narrative and messaging frameworks for priority markets, growth themes and key offerings to ensure consistent, differentiated market presence.
• Content, Narrative & Market Presence - Ensure brand, quality, and risk alignment across outputs, applying appropriate governance and review disciplines.

Requirements

• BA/BS degree or relevant experience.
• No less than 8–10 years relevant experience.
• Usually has responsibility for three-to-five subordinate staff members. Frequently accomplishes day-to-day tasks through subordinate professionals with little direction.
• Occasional travel required.

Preferred

• None provided.

Benefits

• In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.