Responsibilities

• Execute and optimize SEO and organic growth initiatives to increase visibility, qualified traffic, conversion, and eCommerce revenue
• Conduct keyword research, competitive analysis, content gap analysis, and search trend research to identify growth opportunities
• Optimize product detail pages, category pages, landing pages, and educational content for discoverability, customer relevance, and conversion
• Perform technical SEO audits and recommend improvements related to crawlability, indexation, site architecture, structured data, internal linking, redirects, migrations, and website performance
• Partner with developers, content specialists, designers, merchandising, and other stakeholders to ensure SEO recommendations are implemented effectively
• Analyze organic search and eCommerce performance using Google Analytics, Google Search Console, SEMrush, and related tools, translating findings into actionable priorities
• Implement and evolve AEO/GEO practices to improve visibility across AI-powered search experiences
• Identify content opportunities across the customer buying journey and stay current on search engine changes, AI search developments, and evolving eCommerce SEO best practices

Requirements

• Bachelor’s degree in marketing, business, merchandising, advertising, communications, or related field, or equivalent relevant experience
• 3+ years of experience in SEO, eCommerce marketing, organic growth, content marketing, or a closely related digital marketing discipline; 5+ years preferred
• Strong knowledge of eCommerce SEO, content optimization, and organic growth best practices
• Experience with keyword research, technical SEO audits, competitive analysis, and organic performance analysis
• Strong understanding of crawlability, indexation, site architecture, internal linking, structured data, redirects, and website performance
• Proficiency with Google Analytics, Google Search Console, SEMrush, or comparable SEO and analytics platforms
• Strong analytical skills with the ability to turn performance data into practical recommendations
• Strong written communication, attention to detail, and the ability to independently manage multiple priorities and collaborate across technical, creative, merchandising, and business teams

Preferred

• eCommerce, retail, or large product-catalog environments
• Military, law enforcement, tactical, outdoor, workwear, performance apparel, or adjacent consumer markets
• Conversion rate optimization or customer journey optimization
• AEO, GEO, AI-powered search, or emerging discovery technologies
• Experience with large-scale site changes, redesigns, migrations, CMS, PIM, or product content management environments

Benefits

• medical, dental and vision coverage, a 5% 401(k) match, paid time off, paid holidays, exclusive employee discounts, and more.