Organic Marketing Lead ~ Expert in Viral Growth (Personal Development)

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end organic growth engine for Alyssa, turning podcast and social content into a scalable, cross-platform momentum machine that drives reach, authority, and collaboration opportunities.

  • Own viral content strategy and formats that hit high-views across podcast, Instagram, and newsletters
  • Orchestrate a single integrated ecosystem where clips, newsletters, and PR reinforce each other
  • Direct editors and creators to execute at scale and maintain consistent creative standards

Job Description

Responsibilities

  • Make Alyssa's organic content (podcast, social) go viral in 2026
  • Engineer million-view moments
  • Lead the growth of Alyssa's podcast into Top 10 rankings
  • Make Alyssa's content unavoidable in personal development niche
  • Build a self-reinforcing ecosystem where every platform fuels the others
  • Own organic growth, visibility, reach, and cultural relevance
  • Orchestrate growth across the full ecosystem: Podcast, Instagram & other social platforms, Newsletter, Website & evergreen content, Freebies & lead magnets, PR & organic exposure

Requirements

  • Experience (Required): Proven experience scaling personal brands or influencers organically
  • Worked with well-known names in personal development niche
  • Can speak in specifics: formats, metrics, timelines, decisions
  • Has ridden algorithm waves — and survived platform changes

Preferred

  • Experience working with creators or influencers in the personal development space
Institute for Coaching Mastery logo

Institute for Coaching Mastery

The Institute for Coaching Mastery is an ICF Accredited Certification Program, uniquely designed to support students in deeply and profoundly changing their lives, so they can more confidently support their clients in doing the same. We aim to be the gold standard and up-level the coaching industry. The Coaching Mastery Method is based on a comprehensive, 3-part methodology that students move through over the course of one year. We lay the groundwork by focusing first on personal transformation and then move into teaching the tools and framework for masterful coaching, and lastly, concentrate on strategies to scale a successful business.Our integrative approach is trauma-informed and teaches transformation through five levels of change - somatic, emotional, mental, behavioral, and unconscious. We know the best coaches lead by doing their own work first. The Institute for Coaching Mastery is offered through Alyssa Nobriga International, an online professional development and educational brand. Alyssa combined her two master degrees, one in Clinical Somatic Psychotherapy and one in Spiritual Psychology, as well as her business strategies running a multi seven-figure coaching business, to create an exceptional curriculum.Our team is made up of conscious individuals who truly care about making a difference and spreading compassion and love throughout the world. We value authenticity, collaboration, organizational alignment, and transparent communication. We are a fully-remote company. We know the value of living with an open mind and heart, and our mission is to help people wake up to their inherent wholeness and live what’s true in their hearts. We do this by first focusing on ourselves and, as a result, inspire and guide our clients and community to do the same.To learn more about The Institute for Coaching Mastery, visit https://www.alyssanobriga.com/applynow/. To learn more about Alyssa Nobriga International, please visit https://www.alyssanobriga.com/

8 employees (1 in marketing)

Traffic Signals

Monthly Visitors
8.9K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
31.2%
Direct
52.3%
Referral
6.8%
Social
8.3%
Paid
1.2%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (13% of company)