Responsibilities

• Run pillowtalk's social presence across IG, TikTok, and emerging channels
• Ship daily content experiments
• Run 6–8 niche test accounts to explore new voices, aesthetics, and verticals
• Lead IRL activations (e.g. subway stunts, campus drops, flyering, pop-ups)
• Build a creator pipeline: recruit talent, write briefs, manage UGC tools (Trend, Archive, Minisocial, etc.)
• Prototype mini-GTM campaigns, referral loops, and cultural moments that get people talking (and yapping)
• Work very closely with the founders

Requirements

• Creative Hustle: Bold, creative, and unafraid to break norms. Proven experience shipping viral, engaging short-form content
• Taste and Design-Minded: You know what's good vs. great and demand the latter. You love creating content that feels raw, real, and truly brand-aligned.
• Community Builder: You've grown a meaningful audience on TikTok, IG, or beyond (for yourself or a brand)
• Trend Fluency: You spot culture early and know how to flip it into brand moments.
• Experimental & Curious: You test, tweak, and move fast—across tools, formats, and ideas (the latest growth hacks, AI platforms, affiliate networks, clippers, etc). You analyze, iterate, A/B test, and optimize every hook.
• Team Player: Self-starter with high agency—able to own initiatives and move fast as well as brainstorm outrageous stunts with the team.
• Content Queen/King/Quing: you are comfortable brainstorming on Figma product features to test out on social, creating static content on Adobe Illustrator, Adobe photoshop, Canva, CapCut, InShot etc