Responsibilities

• Own the organic growth strategy for tastytrade.com across SEO and GEO (generative/AI search optimization), setting goals tied to traffic, keyword visibility, and presence in AI-generated search results.
• Extend that same organic discipline to our app store presence, owning App Store Optimization (ASO) so the tastytrade app is discoverable and competitive wherever traders are searching.
• Define the KPI framework for organic performance and build the dashboards and reporting that leadership actually uses — separating real acquisition impact from platform-reported noise.
• Lead and develop the organic team, setting priorities, reviewing SEO/GEO work, and building your people's skills and career paths.
• Turn organic growth insights into concrete recommendations for the website, content, and site structure — partnering with Product, Content, Brand, and Engineering to get them shipped.
• Keep a close working relationship with the conversion/experimentation side of the website, so SEO and content changes don't clash with active tests and test results inform organic strategy.
• Own and evaluate the organic growth tool stack (e.g., GA4, Google Search Console, Ahrefs/SEMrush-class tools).
• Track the evolving generative/AI search landscape and adjust strategy and content guidance as it shifts.
• Partner with Compliance to keep organic growth initiatives aligned with the regulatory standards of a financial brand.
• Report on organic growth performance, risks, and strategy to marketing leadership on a regular cadence.

Requirements

• 7+ years of progressive experience in SEO or organic growth, including some experience managing or leading a team
• A track record of defining KPIs and building reporting that ties organic work to real business outcomes, not just rankings or traffic
• Deep, hands-on SEO fundamentals (technical SEO, keyword strategy, content architecture) plus working knowledge of GEO/AI search optimization
• Strong analytics fluency: GA4 and Google Search Console at minimum, with the ability to pull and interpret your own data
• Experience managing or mentoring at least one direct report
• Bachelor's degree in marketing, communications, data analytics, computer science, or related field (or equivalent experience)

Benefits

• Performance Bonuses
• Stock Purchase Options
• Medical/Vision/Dental Benefits
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs