ResponsibilitiesLead the short- and long-term vision for Central Dog & Cat eCommerce existing customer channels; Own full customer P&Ls, business performance and KPIs, flexing strategies to achieve sales growth; Develop and implement the digital commerce strategy to drive revenue growth across all digital channels; Ensure brands are represented with excellence on all digital shelves by optimizing product pages, utilizing merchandising tools, and implementing best-in-class digital content, as well as AI enhancements; Identify and unlock online merchandising opportunities to enhance visibility and conversion on each retail platform; Maintain robust competitive intelligence to monitor trends and digital best practices; Work closely with cross-functional teams including digital marketing, copy, creative, brand marketing, inventory management, forecasting, sales, reputation management, leadership, and other teams to provide visibility, transparency and efficiency with project work as new channels are launched; Partner with Marketing to leverage customer insights, optimizing digital commerce strategies based on data learnings; Own assortment management, determining which customers and channels are a fit, maximizing profit; Collaborate with digital and brand marketing teams to execute campaigns, driving traffic, conversion, and awareness; Forecast sales and partner with S&OP to manage inventory and ensure alignment with demand; Develop and manage investment strategies to maximize returns, oversee budgets, and allocate resources across channels based on performance metrics; Analyze performance data/trends to inform decisions, ensure efficient investments and maximize sales; Implement a test-and-learn approach to drive continuous improvement in online experience and sales performance; Own promotional planning, launch and post-event analysis of performance, spend, and ROI; Report E-commerce financials, provide insights and learnings to the leadership team monthly; Own iMAP and standard pricing for select channels, meet margin requirements and maintain a fair consumer price.; Own weekly, monthly, quarterly sales, units, and market share reporting.