Responsibilities

• Own Klink’s full user acquisition strategy across programmatic media buying, incentivized traffic channels, affiliate networks, and influencer-driven acquisition.
• Drive large-scale user volume from offerwalls, GPT platforms, task networks, survey routers, and reward communities.
• Build, optimize, and maintain onboarding funnels that increase activation, first-task conversion, and early retention.
• Partner with Product and Data teams to identify friction points, improve funnel performance, and deploy conversion experiments.
• Own lifecycle and CRM: email flows, push notifications, in-app triggers, and re-activation campaigns.
• Analyze traffic sources daily to optimize ROI, conversion rates, EPC, ARPU, churn, and LTV.
• Test new acquisition channels, including content, community channels, cross-promotions, and new publisher integrations.
• Manage budgets, pacing, targeting, and campaign optimization across multiple channels.
• Identify and onboard new UA partners across incentivized traffic, survey providers, and earning communities.
• Create reporting dashboards to monitor growth KPIs and communicate performance to leadership.