Off-Premise Activation Manager at Careers at Pressed | Culver City, CA | $95K/yr – $115K/yr

Off-Premise Activation Manager

Culver City, CA (On-site)

$95K/yr – $115K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

The other 99% submit and hope. You're about to do something different.

Own retail activation across accounts with a clear focus on consistent, high quality execution and measurable commercial impact.

Growth Infrastructure: Build scalable activation playbooks and tools to ensure the brand shows up consistently across retailers.
Demand Gen & Execution: Develop account plans aligned to retailer calendars and seasonal moments to drive placement and shopper engagement.
Sales & Alignment: Coordinate with Sales, Marketing, and Ops to translate brand strategy into in-store programs and drive trial and conversion.

Responsibilities

Own how activation shows up across retail accounts, ensuring consistency, quality, and commercial impact.
Lead development and execution of account-specific activation plans aligned to retailer calendars (TPRs, OIs, resets, seasonal moments).
Translate brand strategy into retailer-relevant programs that drive placement, visibility, and shopper engagement.
Ensure all programs are built for retailer feasibility, operational ease, and strong commercial outcomes.
Proactively identify gaps in activation and drive solutions that improve performance.
Build account-specific sell-in tools and activation materials (presentations, promo calendars, display guides) that support the commercial conversation.
Develop clear execution guidance for in-store placement, displays, and activation aligned to retailer standards.
Create scalable toolkits that enable consistent, high-quality execution across accounts.
Anticipate gaps in tools or clarity and resolve them ahead of execution.
Partner closely with the Senior Director, Sales, and Marketing to ensure brand strategy and channel priorities translate effectively at the account level.

Serve as a key connective partner across Marketing and Sales, aligning campaigns, seasonal moments, and innovation launches to retailer activation.
Collaborate with Sales, Innovation, and Supply Chain to ensure account readiness for promotions, resets, and new product launches.
Identify misalignment between brand intent and execution and drive solutions to close gaps quickly and effectively.
Own planning and execution of off-premise trade events and account activations, ensuring alignment to retail priorities and commercial objectives.
Execute trade event strategy through agency and vendor partners, including: trade shows and industry events, retailer and customer events, in-store demos and sampling programs, new store openings and key retailer moments.
Define budgets, timelines, and scope aligned to account goals and expected outcomes.
Ensure all activations are on-brand, operationally sound, and drive trial, conversion, and sales.
Identify opportunities to better leverage events to support account growth.
Define and maintain in-store execution standards across accounts (placement, displays, brand presence).
Monitor execution and proactively address inconsistencies in how the brand shows up in-store, and translate insights into actionable recommendations for future performance.

Monitor account readiness for promotions, resets, and launches and ensure alignment to retailer priorities and commercial objectives.
Collaborate with cross-functional teams to translate brand strategy into actionable in-store programs.