North American Marketing Specialist

Responsibilities

• Complete Event Ownership: Lead the end-to-end planning, promotion, logistics, execution, and follow-up for all North American trade shows, customer events, conferences, open houses, and regional programs.
• Event Logistics & Execution: Manage all logistics, including booth scheduling, shipping, venue/vendor coordination, onsite setup, staffing, and teardown.
• Event Promotion & Attendance: Drive attendance through targeted email campaigns, registration pages, website promotion, social media outreach, and direct alignment with sales teams.
• Post-Event Strategy & Reporting: Coordinate all post-event activities, including lead capture, CRM routing, post-event reporting, thank-you communications, and attendee surveys.
• North American & Corporate Channels: Manage and execute social media strategy for North American business programs and corporate LinkedIn channels.
• Content Strategy: Plan, write, and schedule engaging content to promote events, product launches, customer stories, and regional initiatives.
• Asset Creation: Design high-quality visual assets using the full Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.) for email invitations, social graphics, event signage, and promotional collateral.
• Brand Consistency: Ensure all digital and print materials adhere to corporate brand standards across all campaigns.
• Website Management: Build, update, and maintain campaign landing pages, event registration pages, and regional content within the company website CMS.
• Lead Tracking & Marketing Automation: Build email campaigns, forms, and automated workflows within HubSpot

Requirements

• Bachelor’s degree in Marketing, Communications, Design, Business, or a related field required.
• Demonstrated experience managing trade shows, conferences, or corporate events end-to-end.
• Hands-on proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for marketing asset design.
• Experience managing corporate social media accounts, particularly LinkedIn.
• Ability to build and update web pages within WordPress or similar CMS platforms.
• Strong project management, organization, and written communication skills.
• Must be authorized to work in the United States and able to work regularly from the Norwood, Massachusetts office.

Preferred

• 1–3 years of experience in event coordination, marketing communications, digital marketing, or creative support roles preferred.
• Experience using marketing automation and CRM platforms (HubSpot and Salesforce preferred).
• Willingness to travel up to approximately 25–30% to support events and regional programs.