North America Service Product & Marketing Leader

Responsibilities

• Service Portfolio Management: Own the strategy, structure, and ongoing evolution of Tennant's service agreement portfolio, ensuring each offering delivers clear customer value while supporting profitable growth and recurring revenue objectives.
• Identify market opportunities and lead the development, launch, and commercialization of new service offerings that address customer needs, differentiate Tennant in the market, and expand service revenue streams.
• Define service coverage levels, entitlements, terms, and service delivery models that balance customer expectations, operational capabilities, risk management, and financial performance.
• Lead service pricing strategy and governance by developing pricing structures, models, and policies that optimize customer value, competitiveness, revenue growth, and portfolio profitability.
• Create and execute strategies that increase service agreement attachment rates at machine sale and throughout the equipment lifecycle by improving offerings, sales processes, and customer value propositions.
• Develop programs and processes that improve contract retention, increase renewal rates, and drive long-term customer loyalty while maximizing recurring revenue opportunities.
• Design and implement bundled machine-and-service solutions that simplify the buying experience, improve service penetration, and increase overall customer lifetime value.
• Lead the development and commercialization of subscription-based and outcome-focused business models that combine equipment, service, and digital capabilities into a recurring revenue offering.
• Drive strategic initiatives that expand the company's installed base of contracted customers and increase predictable, high-margin recurring service revenue across North America.
• Develop compelling customer-focused messaging that clearly communicates the operational, financial, and risk-mitigation benefits of Tennant service solutions.

Requirements

• Minimum of 7 years of business experience in a sales and/or service role
• Demonstrated experience developing, implementing, and evaluating cross-functional business strategies
• Proven track record of achieving results in changing environments
• Bachelor’s Degree in Business Management, Finance, Marketing, or related field required

Preferred

• MBA strongly preferred

Benefits

• Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, up to 8 paid company holidays and 3 personal holidays per year, dental and vision coverage, wellness rewards, robust family support programs, company‑paid disability and life insurance, and a full Employee Assistance Program.