North America Case IH Product Communications at CNH | Racine, WI | $87K/yr – $133K/yr

CNH

North America Case IH Product Communications

Racine, WI (On-site)

$87K/yr – $133K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own regional adaptation and coordination of global product communications for North America, ensuring brand consistency, local regulatory alignment, and timely asset delivery across channels and partners.

Adapt global launch assets for North America, including messaging, visuals, and press materials.
Align regional go-to-market with product launches, coordinating with regional teams and dealers for timing and asset delivery.
Manage translation, versioning, and DAM governance with readiness feedback to global teams.

Job Description

Adaptation of Global Launch Assets for North America
Review and adapt global master-language communication assets—including product messaging, brochures, photography, video content, key visuals, press releases, and social assets—to the North America market needs. (Alignment with global delivery of master launch assets)
Ensure all adapted materials reflect North America - specific regulatory, cultural, and customer-centric requirements.
Coordinate with the North America Communications Services team to manage translation, versioning, and quality oversight of all assets for regional rollout.
Validate that all communications respect brand guidelines, narrative consistency, and tone of voice across North America markets. (Brand consistency guidelines)
In addition, the role is responsible for ensuring that all adapted assets are properly stored and tagged within the designated repository (DAM) in a timely manner. This includes managing and assigning appropriate access levels for different regional stakeholders, such as dealers, internal teams, and external agencies, to facilitate efficient asset retrieval and usage.

Product Launch Support & Go-To-Market Readiness
Ensure product launch communication plans are sequenced and aligned with regional commercial objectives, anticipating market-specific needs. (Regional launch sequencing)
Deliver or coordinate delivery of all product launch materials for North America dealers, digital channels, PR, and retail partners.
Conduct regular market benchmarking and scouting of product communications to identify best practices, emerging trends, and competitor approaches across North America and global markets.
Partner with regional marketing, product management, PR, social media, and digital teams to ensure GTM timelines are fully supported with the right assets. (Coordination with regional teams)
Support retail and tactical campaigns by adapting product-centric messages and assets to reinforce point-of-sale activation and digital retail journeys.

Cross-Functional Collaboration
Work Closely With Global Product Communications teams to integrate global positioning and messaging frameworks into regional executions. (Global strategy & messaging collaboration)
Collaborate with Regional Product Marketing, Business Marketing Managers, AG PT teams to include input integration.
Studios and creative agencies on last-mile adaptations for North America campaigns.
Market communication specialists to capture local insights and ensure timely delivery. (Coaching markets & ensuring readiness)
Provide continuous feedback to global teams on North America performance, needs, and insights to improve future global content quality and applicability.
Photoshooting & Audiovisual Content Oversight - Oversee planning, coordination, and execution of product photoshoots and audiovisual productions to support product launches and GTM campaigns across North America.

Requirements
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
4+ years of experience in marketing or communications, preferably in product-focused roles supporting multi-market environments.
Strategic thinking with the ability to interpret global direction and translate it into regional execution.
Strong editorial and storytelling skills, focused on customer-centric communications.
Detail-oriented project management with a structured, process-driven mindset.
Digital and social media literacy, with an understanding of North America market nuances.
Cultural agility and sensitivity to market-local patterns.
Ability to manage multiple projects simultaneously and work under tight deadlines.

Nice to Have
Experience in agriculture or similar industrial companies.
Previous experience in a multinational or matrixed organisation.
Understanding of integrated communication channels (PR, social, digital, dealer communications, events).
Good stakeholder management and cross-functional collaboration skills.
An international background and additional languages are beneficial.

Benefits
Flexible work arrangements
Savings & Retirement benefits
Tuition reimbursement
Parental leave
Adoption assistance
Fertility & Family building support
Employee Assistance Programs
Charitable contribution matching and Volunteer Time Off
Click here to learn more about our benefits offerings! (US only)

CNH

CNH ( NYSE: CNH ) is a world-class equipment, technology and services company. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment. CNH has over 35,000 employees, 40 manufacturing plants, 49 R&D centers, and hold circa 11,000 registered patents. We are the driving force behind the iron and tech transforming our world.

29K employees (1,680 in marketing)

www.CNH.com