Responsibilities

• Lead liaison for sales to pinpoint placement openings, oversee booking schedule, and monitor inventory yield and availability.
• Manage third-party newsletter placements through Paved, LiveIntent, and Linkby.
• Oversee comprehensive execution of newsletter packages distributed through internal and external sales channels.
• Assess the effectiveness of placements to provide data-backed insights.
• Organize intake of advertiser tracking links and creative materials using Asana to guarantee punctual campaign launches.
• Identify areas for automation to streamline advertiser placement across multiple brands, reducing manual effort and errors.
• Oversee new subscriber acquisition for Mashable and ZDNET newsletters via onsite units, including a/b testing messaging, creative and targeting to increase loyal subscribers.
• Design, implement, and optimize Iterable journeys, with a primary focus on automated welcome series and reactivation/winback campaigns to maintain list health.
• Identify key growth areas and execute a/b testing strategies that improve email KPIs (opens, clicks, revenue).
• Utilize deep expertise in newsletter advertising models (CPC and Flat Fee) to evaluate monetization performance and maximize revenue.
• Analyze subscriber Lifetime Value (LTV) and engagement patterns to inform retention strategies and monetization targets.

Requirements

• 5+ years in email newsletter marketing operations, monetization and CRM strategy.
• Monetization platform experience with Linkby, Paved, LiveIntent or similar.
• Expert-level proficiency in CRM platforms (Iterable or similar), segmentation and automation.
• Experience using APIs for data extraction and Tableau and Looker dashboards is beneficial.
• Project management: manage complex sales integrations and asset workflows using Asana and Google Workspace.
• Compliance knowledge: strong understanding of CAN-SPAM.
• Analytical mindset with experience in analytics tools and methodologies (A/B testing, performance attribution, reporting).

Preferred

• Experience using APIs for data extraction (beneficial).
• Tableau and Looker dashboards experience (beneficial).
• A/B testing and experimentation design experience (beneficial).
• Strong data-driven mindset with ability to translate performance metrics into actionable insights (beneficial).

Benefits

• Our Benefits
• CNET Group offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
• Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays.
• We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
• Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
• Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
• Our employees are recognized and celebrated through employee engagement programs and recognition awards.