New School and Strategic Segment Marketing Manager

Responsibilities

• Lead development and execution of go-to-market strategies for new school launches, remodels, and major site activations.
• Define positioning, messaging, offers, and launch timing aligned to corporate brand and enrollment objectives.
• Partner with Performance Marketing to design phased media and lead generation plans that maximize awareness and demand.
• Build and deploy marketing toolkits (creative, playbooks, sales enablement assets) to ensure consistent local activation.
• Coordinate with Field Enablement and Employer Solutions to align school-level and district-level execution for launches.
• Manage local community engagement strategies, including events and partnerships, to drive awareness and trust.
• Act as project manager to ensure all cross-functional deliverables are completed on time and aligned to launch goals.
• Partner with internal teams to provide post-launch performance reporting and insights to refine future activation strategies.
• Serve as central point of contact for new school marketing, ensuring communication and alignment across teams.
• Continuously evolve playbooks, creative toolkits, and processes based on learnings and results.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• 5-7 years of experience in marketing, brand management, or go-to-market strategy is required.
• 1-3 years of experience leading complex, multi-channel campaigns with cross-functional stakeholders is required.
• Excellent customer service skills with both internal and external customers.
• Capable of working with frequent interruptions and changing priorities.
• Effective communication skills, written, verbal and interpersonal.
• Proficient time management, organizational skills and ability to meet established deadlines.
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.

Benefits

• Health and Welfare Benefits: Employees are eligible for a variety of health and welfare benefits based on their Full-time or Part-Time status on their date of hire, which include medical, dental, vision, healthcare & dependent care flexible spending accounts (FSAs), life insurance, disability, accident, critical illness, hospital indemnity, pre-paid legal, pet insurance and identity theft protection.