Responsibilities

• Lead audience-centered, behaviorally informed omnichannel strategies across HCP, patient, caregiver, payer, and other stakeholder audiences
• Translate brand and business strategy into connected journeys, engagement architectures, channel roles, sequencing, triggers, and activation roadmaps
• Define how content, media, CRM, field, social, experiential, and digital interactions work together to move audiences toward desired behaviors
• Make clear strategic choices and tradeoffs that focus investment on the moments and interactions most likely to create impact
• Turn research, segmentation, behavioral data, cultural context, and market dynamics into actionable audience understanding
• Identify the beliefs, motivations, barriers, decision pathways, and moments of receptivity that engagement must address
• Shape content and experience strategy so each interaction has a clear role, purpose, call to action, and connection to what happens next
• Maintain the strategic throughline as work moves from strategy into creative development, implementation, and optimization
• Define engagement objectives, KPI frameworks, signal plans, and learning agendas
• Design closed-loop approaches that use customer response and performance data to improve content, channels, sequencing, and future engagement

Requirements

• 10+ years of relevant experience across engagement strategy, omnichannel strategy, experience planning, digital strategy, CRM strategy, integrated strategy, or related disciplines
• Significant pharmaceutical, healthcare, or life sciences experience, preferably in an agency, communications, or consulting environment
• Proven ability to lead complex engagement strategy from audience insight and problem definition through activation, measurement, and optimization
• Strong understanding of HCP and patient journeys and the strategic roles of media, CRM, digital, social, field engagement, data, analytics, experience design, and marketing technology
• Fluency in how personalization, marketing automation, modular content, next-best action, and decisioning can support omnichannel engagement
• Strong client leadership, facilitation, executive communication, and strategic storytelling skills
• Experience leading pitches, growing client relationships, and managing or developing strategists
• Working knowledge of pharmaceutical regulatory, privacy, consent, and compliance considerations

Preferred

• Experience across both HCP and patient engagement and across launch, growth, or mature brand challenges
• Experience translating global strategy into locally relevant engagement approaches
• Practical experience with advanced segmentation, dynamic personalization, closed-loop marketing, or AI-enabled planning and optimization
• Experience building or evolving an engagement, omnichannel, digital, or experience strategy capability

Benefits

• Health care insurance
• Retirement plans
• Generous paid time off and holidays
• Wellness benefits
• Life insurance
• Learning and development opportunities
• Other resources that support our employees throughout their careers
• Additional benefits may be available based on location
• Culture built on collaboration, innovation, inclusion, and the opportunity to make a meaningful impact on healthcare and the people it serves.