FREELANCE PAID CONTENT STRATEGIST

Friendly, MD (Remote)

Salary Not AvailableIntern/New GradContract

Posted 1 day ago

Job Summary

Lead paid media planning and execution for an art and culture client roster in a project-based role, balancing performance marketing with creative integrity. Build and optimize paid social and display strategies, select content, and report results; collaborating with account and creative teams to ensure alignment with cultural audiences.

  • Own development and optimization of paid campaigns for art and culture clients
  • Collaborate with account and creative teams to translate strategy into creative-ready content and reporting

Job Description

Responsibilities

  • support paid media planning and execution across our art and culture client roster. This is a project-based role ideal for a strategist who understands the intersection of performance marketing and cultural audiences—someone who can build smart paid campaigns without sacrificing creative integrity.
  • You'll work directly with our account and creative teams to develop paid social and display strategies, select and optimize content for promotion, and provide clear reporting on results.

Preferred

  • Experience with arts, cultural, or mission-driven brands is a significant advantage.
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Digital Counsel

Digital Counsel is a New York creative agency founded by experts in the fields of contemporary art and media. We provide advertising by artists. Our services encompass digital marketing strategy, content creation, including editorial and artist commissions, social media management, paid media advertising, and guerilla marketing. We also offer branding, website design, and full stack development. Select clients include Hyundai Artlab, Rockefeller Center, Harmony Korine’s EDGLRD, The Armory Show, Aspen Ideas: Climate, a partnership between the City of Miami Beach and the Aspen Institute, Crystal Bridges Museum of American Art, and the Art Dealers Association of America (ADAA).We are the first official affiliate of Cultural Counsel, the “big tent” (Vanity Fair) communications firm that provides media strategy for the world’s top institutions, art organizations, and brands, including A24, Mellon Foundation, and Times Square Arts. Together, our sister companies bring an innate understanding of trends and cultural themes sharpened by decades of working in the art world.As a social-first firm led by artists, we understand the nuanced distinctions within the contemporary art world—as well as an instinctual plan to communicate key narratives to the wider public. We deliver premium services designed to amplify earned media, as well as a full suite of advertising and digital marketing tools.

Founded in 2022
New York, New York, USA
10 employees (5 in marketing)

Marketing Team

Marketing Team Size
2 (20% of company)
Median Career Experience
7 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
262
Traffic Source Mix
Search
28.6%
Direct
53.6%
Referral
6.6%
Social
9.9%
Paid
1.2%

Headcount Trend

Current headcount: ~11
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FREELANCE PAID CONTENT STRATEGIST

Digital Counsel · Friendly, MD · Remote