NBA Take-Two Executive Producer, Branded Content

New York City, NY (Hybrid)

$150K/yr – $170K/yrSenior Level10+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end creative strategy and execution for branded content campaigns, leading pitches, client presentations, and cross-functional delivery across video, social, and live events.

  • Own end-to-end creative strategy and execution for branded content campaigns
  • Lead pitches and client presentations with senior partners

Job Description

Responsibilities

  • Creative Strategy & Development
  • - Collaborate with Creative, Sales, and Marketing on pre-sale custom editorial extensions and branded content, including brainstorms, pitch ideation, talent recommendations, sponsorship concepts, and new content opportunities.
  • - Develop innovative, social-first creative strategies and built-if-sold branded content IP, series, and experiences that align with advertiser objectives, audience interests, cultural trends, and the competitive marketplace.
  • - Provide overarching creative direction across branded content, working in lockstep with the editorial vision to ensure a cohesive, premium brand experience.
  • - Partner with internal creative and editorial teams to develop concepts that are authentic to the brand while delivering meaningful value for advertising partners.
  • Client & Pitch Leadership
  • - Serve as a senior creative leader throughout the pitch process, translating client objectives into compelling branded content strategies, creative treatments, written proposals, and presentation materials.
  • - Lead and participate in client and agency presentations, confidently articulating the creative vision and getting partners excited, aligned, and bought into the idea.
  • - Act as a creative thought leader within Sales and Marketing, helping shape solutions that balance client objectives with audience and editorial considerations.
  • Creative Execution & Production

Requirements

  • 10+ years of experience developing and producing custom editorial and/or branded content within a major media publisher, brand, marketing agency, or similar creative organization.
  • Proven experience leading branded video and digital campaigns from concept through final delivery.
  • Strong portfolio showcasing video, digital, social, and experiential creative with cultural impact.
  • Exceptional client-facing and presentation skills, with the ability to sell creative ideas and build excitement among senior partners.
  • Deep understanding of sports, basketball, gaming, pop culture, social media, and current cultural trends.
  • Experience managing talent-facing productions and high-profile brand partnerships.
  • Strong understanding of production budgets, timelines, talent integration, and creative workflows.
  • Excellent project management, organizational, communication, and problem-solving skills.
  • Ability to balance big-picture creative vision with hands-on execution.
  • Highly collaborative and comfortable working across multiple functions in a fast-paced media environment.

Preferred

  • Sports experience preferred but not required depending on previous experience.

Benefits

  • Take-Two Benefits: Employees   and /or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short term disability; tax advantaged accounts such as FSA, a 401(k) retirement plan; commuter   benefits ,   and   unlimited time off   benefits   that include vacation   and   sick time.
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2KG NBA 2K League Services Corp

3.8 Glassdoor

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

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Salaries

Posted range

$150K/yr – $170K/yr

Taken straight from the job posting.

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NBA Take-Two Executive Producer, Branded Content

2KG NBA 2K League Services Corp · New York City, NY · Hybrid