National Social Media Coordinator

Responsibilities

• Day-to-day management of headquarters-level social media channels, including curating posts, sourcing assets and additional information, collaboration with other teams, managing and monitoring social media platforms, and engaging with the social community and responding to posts and messages in a timely manner.
• Script and edit video content to be posted to social media platforms, adapting format to platform needs.
• Manage the development and execution of all social campaigns to drive public engagement and strengthen National Marine Sanctuary System awareness and brand equity.
• Own and manage the social media calendar, coordinating releases with the communications and media team.
• Share strategies and recommendations for social media platforms, best practices, industry trends, tech applications, and emerging opportunities.
• Lead quarterly update, brainstorming, and content ideation sessions with field site social media coordinators.
• Provide communication and social media expertise and problem solving to field site social media coordinators on a case-by-case basis, and manage and update social media policies, including ONMS best practices.
• Monitor and evaluate all social media for both headquarters and site channels, providing regular and specific event reports on coverage and influence with analysis and recommendations based on the data.
• Identify opportunities for partner outreach, including maintaining Letters of Agreement with formalized partnerships.
• Serve as liaison to NOS and NOAA social media team leads.

Requirements

• 3–5 years of progressive responsibility directing and shepherding social media campaigns and development of media content, including experience creating videos;
• Excellent communication, organizational, writing, and project management skills;
• Experience producing plain-language web content, with a focus on social media for a federal agency, non-profit organization, congressional office, private company, or other professional organization;
• Expert experience in social media analytics/insight reporting (Meta Business Suite and X, LinkedIn, and YouTube analytics) ;
• Knowledge of Associated Press news writing style;
• High level of accuracy and attention to detail;
• Ability to perform under tight deadlines and juggle multiple tasks and projects;
• Demonstrated initiative, ability to work both independently and in a team-oriented and collaborative environment;
• Proficient with video editing software, preferably with the Adobe Creative Suite and Da Vinci Resolve software;
• Adept in Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign) ;

Preferred

• Knowledge of working with/engaging influencers
• Knowledge of HTML web coding and graphic design
• Experience and/or knowledge of national marine sanctuaries
• A sincere interest in, and commitment to, ONMS’ and the Foundation’s missions.

Benefits

• Dedicated and passionate staff committed to marine and Great Lakes Conservation
• Generous leave policy, plus paid time off the week between December 25 and January 1; and 12 paid holidays
• Health benefits: Medical with an FSA option; dental, and vision
• Foundation paid Life and Disability Insurance
• Preparing for the Future: 403(B) with employer contribution after one year of service
• Commuter Benefits