National Beverage Corp. - Social Media Specialist

Responsibilities

• Support the Social Media Manager with the day-to-day execution of the brand’s social media strategy and programming.
• Assist with the development and execution of social media content calendars across key platforms, including Instagram, TikTok, Facebook and emerging platforms.
• Create engaging, social-first content including short-form video, photos, Stories, Reels and TikToks, with a strong focus on developing timely and relevant content for TikTok.
• Monitor social media trends, conversations, sounds, formats and emerging opportunities and identify ways the brand can participate.
• Manage day-to-day community engagement across social platforms, including monitoring comments, messages, mentions and tagged content.
• Identify, aggregate and organize user-generated content (UGC) for potential use across brand social channels.
• Proactively identify opportunities to engage with consumers, creators, brands and relevant cultural conversations.
• Support social media giveaways, surprise and delight initiatives and other consumer engagement programs, including execution, winner communication and fulfillment coordination.
• Provide hands-on support for social initiatives as needed, including organizing, packing and preparing product, giveaways and promotional materials for shipment or distribution.
• Support the College Ambassador Program as needed, including assisting with content coordination, communicating with student ambassadors and providing organizational support for program initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, Media, Public Relations or a related field preferred, or equivalent relevant experience.
• Approximately 2–3 years of experience in social media, digital marketing, content creation or a related field.
• Strong understanding of major social platforms, particularly Instagram and TikTok, including platform trends, features and best practices.
• Experience creating social-first content, particularly short-form video.
• Comfortable filming and capturing content using a smartphone and other basic content creation tools.
• Strong understanding of social media trends and the ability to quickly identify relevant opportunities for a brand.
• Strong written communication skills with the ability to adapt messaging to a brand’s social voice.
• Experience with community management and engaging directly with consumers on behalf of a brand preferred.
• Knowledge of social media publishing, monitoring and reporting tools.
• Highly organized and detail-oriented, with the ability to manage multiple projects, deadlines and logistical details simultaneously.