Responsibilities

• Help lead WRAL News’ daily content strategy across YouTube and social media platforms.
• Create, edit, write, and publish engaging digital content for WRAL.com, YouTube, and social platforms.
• Write SEO-optimized headlines, descriptions, captions, and promotional copy.
• Lead and assist with short-form and long-form video content creation.
• Monitor analytics and audience trends to help guide content decisions and audience growth strategies.
• Collaborate with newsroom teams to identify stories with strong digital and social potential.
• Coach and support newsroom staff on social media best practices and digital storytelling techniques.
• Assist with breaking news, live coverage, and special event digital coverage.
• Help maintain WRAL’s editorial standards and brand voice across digital platforms.
• Other duties as assigned.

Requirements

• Bachelor’s degree in Journalism, Communications, or related field.
• Minimum 3 years of experience in television news, digital journalism, or multiplatform content production.
• Experience creating content for YouTube, social media, or digital news platforms.
• Strong news judgment and passion for breaking news and storytelling.
• Excellent writing, editing, and communication skills.
• Understanding of SEO, digital publishing, and audience engagement strategies.
• Experience with social media platforms, analytics tools, and content management systems.
• Ability to work in a fast-paced newsroom environment and manage multiple priorities.
• Familiarity with video editing tools and digital production workflows.
• Collaborative mindset and strong interpersonal skills.
• Flexible schedule, including evenings, weekends, holidays, and breaking news coverage as needed.

Preferred

• Experience creating content for YouTube, social media, or digital news platforms.
• Familiarity with video editing tools and digital production workflows.

Benefits

• Competitive salary based on experience.
• Benefits package including:
• Comprehensive health insurance plan options
• Vision and Dental Insurance
• Company sponsored life insurance
• Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
• 401K with company match
• Generous paid time off
• 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.