Multifamily Marketing & Digital Coordinator

Responsibilities

• Digital Marketing, Listings and AI Management
• Manage/audit the quality and accuracy of property information on Apartments.com, Zillow, property websites, Google Business Profiles, and other advertising platforms.
• Ensure pricing, availability, specials, photos, floor plans, descriptions, amenities, and contact information are accurate.
• Troubleshoot website leads, contact forms, AppFolio guest cards, email routing, and other lead-delivery issues.
• Maintain current specials and concessions across all advertising platforms.
• Coordinate staged photography for apartment unit types and community amenities.
• Use our property management software to Monitor CRM activity, leads, tours, applications, leases, response times, and follow-up performance.
• Identify missed leads and marketing opportunities and work with Property Managers to improve performance and engage them in developing innovative and creative marketing plans.
• Track marketing spend, cost per lead (by property) and manage the budget for marketing campaigns.
• Develop and maintain a Weekly Marketing Scorecard showing key metrics such as occupancy, vacancies, notices, leads, tours, applications, leases, conversion rates, response times, Google ratings, current specials, and marketing concerns.

Requirements

• Experience in multifamily property management, marketing, leasing, digital marketing, or a related field preferred.
• Strong attention to detail and ability to identify inaccuracies before they impact leads or leasing.
• Strong organizational and project-management skills.
• Ability to manage marketing needs for multiple properties simultaneously.
• Strong written and verbal communication skills.
• Comfortable analyzing marketing data and identifying trends.
• Experience with AppFolio, SOCi, Apartments.com, Zillow, Google Business, Canva, Microsoft Excel, and Microsoft 365 is highly preferred.
• Photography, social media, graphic design, or digital advertising experience is a plus.
• Familiar with programs and initiatives for SEO.
• Ability to work independently while collaborating with corporate leadership, Property Managers, leasing teams, and outside marketing vendors.

Preferred

• Photography, social media, graphic design, or digital advertising experience is a plus.
• Familiar with programs and initiatives for SEO.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance