Multifamily Marketing & Digital Coordinator

Responsibilities

• Digital Marketing, Listings and AI Management - Manage/audit the quality and accuracy of property information on Apartments.com, Zillow, property websites, Google Business Profiles, and other advertising platforms.
• Digital Marketing, Listings and AI Management - Ensure pricing, availability, specials, photos, floor plans, descriptions, amenities, and contact information are accurate.
• Digital Marketing, Listings and AI Management - Troubleshoot website leads, contact forms, AppFolio guest cards, email routing, and other lead-delivery issues.
• Digital Marketing, Listings and AI Management - Maintain current specials and concessions across all advertising platforms.
• Digital Marketing, Listings and AI Management - Coordinate staged photography for apartment unit types and community amenities.
• Lead & Marketing Channels Performance - Use our property management software to Monitor CRM activity, leads, tours, applications, leases, response times, and follow-up performance.
• Lead & Marketing Channels Performance - Identify missed leads and marketing opportunities and work with Property Managers to improve performance and engage them in developing innovative and creative marketing plans.
• Lead & Marketing Channels Performance - Track marketing spend, cost per lead (by property) and manage the budget for marketing campaigns.
• Lead & Marketing Channels Performance - Develop and maintain a Weekly Marketing Scorecard showing key metrics such as occupancy, vacancies, notices, leads, tours, applications, leases, conversion rates, response times, Google ratings, current specials, and marketing concerns.
• Lead & Marketing Channels Performance - Prepare monthly marketing reports identifying (i) what is working and current trends, (ii) where marketing dollars are being spent, (iii) ILS traffic and effectiveness and (iv) recommended changes for underperforming properties.

Requirements

• Experience in multifamily property management, marketing, leasing, digital marketing, or a related field preferred.
• Strong attention to detail and ability to identify inaccuracies before they impact leads or leasing.
• Strong organizational and project-management skills.
• Ability to manage marketing needs for multiple properties simultaneously.
• Strong written and verbal communication skills.
• Comfortable analyzing marketing data and identifying trends.
• Experience with AppFolio, SOCi, Apartments.com, Zillow, Google Business, Canva, Microsoft Excel, and Microsoft 365 is highly preferred.

Preferred

• Photography, social media, graphic design, or digital advertising experience is a plus.
• Familiar with programs and initiatives for SEO.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Paid time off
• Vision insurance