Responsibilities

• Maintain 97%+ occupancy and lease rent-ready units within 14 days or less.
• Manage and optimize all marketing channels, including Google Ads, Facebook/Meta Ads, social media, email marketing, ILS listings, website content, and SEO.
• Own key performance metrics including lead volume, CPL, conversion rates, occupancy, and ROAS.
• Manage AppFolio (or similar CRM/PMS) to ensure 100% lead capture, tracking, follow-up, and reporting.
• Oversee self-guided touring platforms such as Rently, Tour24, and remote access/check-in systems, including prospect verification and tour performance.
• Manage VOIP and call-tracking systems to monitor lead quality, leasing conversations, response times, and conversion performance.
• Create and manage marketing content, including photography, video tours, social media campaigns, email marketing, and branding materials.
• Monitor website, advertising, CRM, and leasing analytics; provide performance reporting and recommendations.
• Conduct market research on competitor pricing, occupancy trends, concessions, and marketing strategies.
• Partner with Property Management and Maintenance teams to ensure units are market-ready and listed immediately.

Requirements

• Minimum 3 years of multifamily, real estate, or property management leasing and marketing experience.
• Proven success improving occupancy, lead conversion, leasing velocity, and marketing ROI.
• Experience with AppFolio, Yardi, RealPage, HubSpot, or similar platforms.
• Proficiency in Google Ads, Facebook/Meta Ads Manager, Google Analytics, CRM systems, and social media marketing.
• Experience with Rently, Tour24, VOIP/call-tracking systems, and self-guided touring technology preferred.
• Strong analytical, organizational, communication, and project management skills.
• Language: Spanish (Required)
• Ability to collaborate with cross-functional teams and manage multiple priorities in a fast-paced environment.
• Excellent data-driven decision making and reporting capabilities.
• Experience in pricing strategy, concessions, and competitive market analysis.
• Familiarity with local market dynamics in Coconut Grove, Coral Gables, and Little Havana is a plus.