Responsibilities

• Multi-Channel Strategy: Launch, manage, and scale campaigns across:
• Social: Meta (Facebook/Instagram), TikTok, and Pinterest.
• Native: MGID, Taboola, or Outbrain.
• Search: Google Ads and Microsoft Ads (Bing).
• The "Arbitrage" Mindset: You understand the math of buying clicks and selling affiliate conversions. You know how to use cheap social/native clicks to feed retargeting lists for higher-intent search campaigns.
• Creative Testing: You are relentless about testing "Stop the Scroll" creatives on Social and "High CTR" headlines on Native. You will provide feedback to the design team (e.g., "We need UGC-style videos for TikTok" or "We need 'medical' style images for Native").
• Policy Compliance: You know how to run "Bridge Pages" and "Listicles" on strict platforms (Google/Meta) without getting flagged. You understand the nuances of compliant advertorials.
• Tracking & Attribution: You are an expert in tracking pixels (Voluum, RedTrack, GTM) and ensuring accurate data flow between the ad platforms and our affiliate networks.
• AI Creative Production: Use Generative AI (Midjourney, Runway, or similar) to rapidly produce and iterate on "Stop the Scroll" images and video hooks for Meta, TikTok, and Native platforms.
• Rapid Prototyping: Transform winning static concepts into high-converting video assets using AI video tools to combat ad fatigue without needing a full production crew.

Requirements

• Proven Experience: You must show a track record of managing $10k+/month in spend specifically for Affiliate, Lead Gen, or Arbitrage campaigns.
• Social & Native Expertise: Deep experience with Meta Ads and MGID is a must.
• Search Proficency: Experience with Google/Microsoft Ads is highly preferred.
• The "Listicle" Flow: You understand why we send traffic to a "Top 5 Review" page rather than a direct affiliate link, and you know how to warm up that traffic.
• Hands-on experience using AI for ad creative (e.g., generating realistic lifestyle imagery or AI-driven video B-roll).