Modern Marketing & AI Intern – Spring/Summer 2027

Responsibilities

• Gain hands-on experience in the fast-paced world of professional beauty eCommerce, contributing to digital campaigns for iconic salon brands
• Assist in the development and execution of digital strategies across key eCommerce platforms (TikTok Shop)
• Work on key efforts around AI process identification across all pro beauty brands
• Analyze sales, media, and content performance data to generate actionable insights and improve digital execution
• Participate in competitive audits and trend research to identify growth opportunities and white space in the digital landscape
• Contribute to TikTok Shop and social commerce pilots by tracking creator performance, reviewing content, and supporting reporting efforts

Requirements

• An undergraduate student graduating in 2028 or 2029 pursuing a degree in Marketing, Communications, Business Administration or Data Analytics
• Proficiency in Microsoft Excel and PowerPoint
• Strong interest in digital marketing, AI, social commerce, and/or the beauty industry
• Ability to analyze data and translate insights into clear recommendations
• Experience with social media platforms (especially TikTok) through coursework, internships, or personal projects
• Organized, proactive, and comfortable working in a fast-paced, collaborative environment

Benefits

• Exciting projects that allow you to make real impact and collaborate with Henkel colleagues worldwide
• Countless learning opportunities available through Henkel’s online learning platform with over 9,000 professional courses
• Networking events with Henkel business leaders, experts and sustainability ambassadors
• Ongoing feedback discussions throughout the internship that allow you to accomplish concrete goals
• In-person and virtual social events to connect with other Henkel interns across the country
• Following your internship, you may be invited to join Henkel as a returning intern or full-time employee.