Mgr- Marketing

Responsibilities

• Advance & manage UC Health’s perception and reputation through strategic communication practices
• Align and promote key initiatives to position and distinguish UC Health as a leader in academic medicine both in the region and the nation by aligning/partnering with service lines, service line priorities + other priorities / staff / physicians
• Develop relationships with local media, business and industry media and publications locally and nationally, to successfully advance message pick-up and reputation
• Proactively plan (and align) strategic key messages and advance them to distinguish UC Health
• Seek and share stories that bring the purpose, values and vision of UC Health to life
• Work with the UC PR team to collaborate in order to advance our focus on the tripartite mission while advancing the healthcare delivery system
• Lead a system focus to enhance and work closely/coordinate/direct/inform local site teams (i.e. UCMC, WCH, Drake, etc and coordinate with partners such as Lindner Center of Hope, etc)
• Integrate media relations into every integrated marketing plan and program developed across the system (all institutes and entities)
• Provide or facilitate media training for key executives, physicians and leaders on a reoccurring basis
• Provide regular updates on media coverage to executives and key stakeholders

Requirements

• Minimum Required: Bachelor's Degree - Public Relations, Communication, Journalism, English, Writing, Marketing. Preferred: Master's Degree - Public Relations, Communication, Journalism, English, Writing, Marketing, Healthcare, Business Administration, Organizational Leadership. | LICENSE & CERTIFICATION: None Required. | Minimum Required: 10+ Years experience. REQUIRED SKILLS AND KNOWLEDGE: This position requires a Bachelor’s Degree in Public Relations, Communication, Journalism, English, Writing or Marketing, plus 10+ Years Public/Media Relations, Corporate Communications, Marketing, Healthcare Administration and/or similar management experience. Experience in an integrated and complex healthcare system is required. This position requires excellent interpersonal skills and can work effectively with diverse personalities and backgrounds. Excellent organization and project management skills are needed in addition to experience in supervision. Best in class critical thinking skills and proven success in a team-based decision-making environment is necessary. Candidates must possess experienced judgement and gravitas to successfully work, counsel and engage across and up/down the organization, including the CEO, Executive Team and senior leadership.