Responsibilities

• Own the Meta advertising creative pipeline, including audience research, angles, hooks, scripts, briefs, and production direction
• Develop 15–25 original creative concepts each month, with additional variations across static, video, and UGC-style formats
• Build and manage a structured creative testing framework with clear hypotheses, naming conventions, and documented results
• Write direct-response hooks, primary text, headlines, and short-form video scripts
• Introduce, test, and scale video and UGC-style advertisements
• Create detailed briefs and provide clear direction to designers, editors, and content creators
• Review creative output for quality, brand alignment, and direct-response effectiveness
• Analyze weekly creative performance using metrics such as CTR, CPM, cost per registration, ROAS, and thumb-stop rate
• Identify creative fatigue early and replace declining assets before they negatively affect campaign performance
• Conduct voice-of-customer research to uncover new messaging, objections, motivations, and creative angles

Requirements

• At least 3 years of experience in direct-response creative strategy, with Meta as your primary advertising channel
• Experience supporting Meta accounts spending at least $50,000 per month
• A portfolio of ads you personally concepted, including relevant performance data
• Demonstrated ability to consistently develop and test 15–25 new creative concepts per month
• Strong direct-response copywriting and short-form video scripting skills
• Experience developing both static and video advertising concepts
• Strong understanding of creative testing methodology and performance metrics
• Ability to brief, direct, and provide actionable feedback to designers and video editors
• Native-level written English
• Comfortable being evaluated based on cost per registration and ROAS

Preferred

• Experience with information products, online courses, or webinar funnels
• Experience marketing to licensed professionals
• Healthcare, mental health, or education industry experience
• E-commerce or DTC advertising experience
• Experience sourcing and directing UGC creators
• Familiarity with AI-assisted creative and video tools
• Experience using Hyros or another third-party attribution platform
• Experience building creative processes within a startup or lean team

Benefits

• Work from anywhere
• Unlimited PTO