Responsibilities

• Lead USA TODAY’s email newsletter and messaging strategy, working with USA TODAY leaders and the broader USA TODAY audience team to assess our portfolio and performance, develop audience journeys and drive innovation.
• Own flagship newsletter and messaging products, partnering with newsroom teams to increase discoverability, audience growth, engagement, retention, and revenue.
• Support SMS, WhatsApp and other messaging initiatives throughout the USA TODAY newsroom and broader USA TODAY Network.
• Monitor performance, identify growth opportunities, and lead experiments in partnership with content strategy.
• Adapt platform strategy in real time to deliver timely, relevant experiences during breaking news and major events.
• Translate data points into actionable insights. The right candidate deeply understands data tools and knows how to apply their analytical mindset to content.
• Partner across divisions to improve newsletter revenue and consumer retention.
• Collaborate with AI leads to test and implement tools that strengthen newsletter and messaging efficiency.
• Coach journalists on newsletter and messaging best practices and lead training for newsletter hosts, audience editors, and curators.
• Balance and execute editorial and business priorities while keeping audience needs and broader organizational goals at the center of every decision.

Requirements

• Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
• 5+ years of experience in digital journalism or newsroom leadership, including experience in a digital, print, or television news organization. Journalism experience is mandatory.
• 3-5 years of experience in analytics, with a preference for content analytics.
• Experience curating newsletters, growing newsletter audiences, and developing innovative messaging strategies.
• Strong knowledge of the digital media landscape and the role newsletters and messaging plays in audience engagement, discoverability, retention, and revenue.
• Ability to independently manage priorities and execute across competing demands.
• A collaborative spirit, able to lead not only direct reports but peers across the organization and a passion for coaching others.
• Strong business judgment and the ability to align editorial work with audience and organizational goals.
• Technical specifications:
• Experience using AI and automation to enhance journalism, newsletters, or messaging workflows.