Membership & Loyalty Marketing Manager

New York City, NY

$83K/yr – $136K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end membership marketing campaigns, coordinating cross‑functional teams to plan, execute, and optimize loyalty initiatives across channels while tracking impact on engagement and business outcomes.

  • Campaign orchestration and journey design: align content, channels, and touchpoints with loyalty and CRM objectives.
  • Cross‑functional planning and delivery: manage Workfront timelines, dependencies, briefs, and stakeholder updates.
  • Measurement and optimization: partner with measurement/digital teams to tag, test, and refine campaigns using performance data.

Job Description

Own end-to-end membership marketing campaigns, coordinating cross‑functional teams to plan, execute, and optimize loyalty initiatives across channels while tracking impact on engagement and business outcomes.

  • Campaign orchestration and journey design: align content, channels, and touchpoints with loyalty and CRM objectives.
  • Cross‑functional planning and delivery: manage Workfront timelines, dependencies, briefs, and stakeholder updates.
  • Measurement and optimization: partner with measurement/digital teams to tag, test, and refine campaigns using performance data.
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Guardian Life

Who we are Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence. Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss. As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues, are building an inclusive and innovative culture, and are helping to uplift communities through thoughtful corporate impact programs.What we stand for In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve. Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future. Disclosures: Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors. Guardian® is a registered trademark of The Guardian Life Insurance Company of America. © Copyright 2023 The Guardian Life Insurance Company of America 2023-156184 Exp. 5/25

New York, New York, USA
9.9K employees (279 in marketing)