Responsibilities

• Synthesize customer and market research into buyer personas, use cases, and differentiated positioning. Partner with Growth, whose acquisition experiments test and continuously update the ideal customer profile.
• Turn product capabilities into language used by support, operations, IT, AI, and executive buyers.
• Build the core messaging across the website, sales deck, demos, campaigns, and customer communications.
• Create assets sales and customers actually use: vertical narratives, one-pagers, case studies, discovery guides, objection handling, battlecards, and ROI stories.
• Stay close to customer calls and production deployments. Maintain a source and approval trail for customer stories, metrics, and claims, distinguishing production evidence from pilots and roadmap.
• Lead launches with product, engineering, growth, and sales from narrative through execution.
• Build repeatable templates and an AI-native context system so the company can move faster without losing accuracy.

Requirements

• Strong B2B product, solutions, or industry marketing experience for technical enterprise products.
• Excellent writing and editorial judgment; you reject language that sounds impressive but says nothing.
• Ability to understand APIs, workflows, integrations, security, and AI limitations deeply enough to market them accurately.
• Experience owning positioning, launches, enablement, and customer evidence end to end.
• Comfort working from incomplete information, interviewing customers, and creating the first version yourself.

Preferred

• Familiarity with customer operations, CX, enterprise automation, AI, data, or workflow software is valuable.