Member Growth Operations Associate Manager

Responsibilities

• Own campaign execution and operational readiness
• - Independently manage assigned ongoing campaigns and launch work across email, direct mail, and SMS, including configuration, timelines, approvals, vendor coordination, and delivery.
• - Build and update Braze campaigns and Canvases, maintain client-specific content and catalog data, and support accurate application of contact preferences and suppression rules.
• - Lead end-to-end QA of content, dynamic logic, audience criteria, links, and technical configuration; troubleshoot issues and strengthen controls to prevent recurrence.
• - Translate custom communication requests into clear requirements and execution plans, identifying opportunities to meet those needs through reusable solutions.
• - Document issues, communicate risks early, and help strengthen QA controls based on lessons learned.
• - Own operational improvement projects from problem definition through rollout, managing dependencies and communicating decisions, tradeoffs, and risks.
• - Partner with Growth stakeholders to turn campaign learnings and member behavior into improvements to targeting, journeys, and execution.
• - Define and track measures of operational success, such as reduced manual effort, faster campaign setup, fewer errors, and more reliable delivery.
• - Provide hands-on coverage as priorities shift and build shared knowledge that reduces reliance on any one person.

Requirements

• 5–7 years of relevant experience in marketing operations, lifecycle operations, marketing technology, or a related field, with independent ownership of complex campaigns and operational improvements.
• Demonstrated experience building and maintaining scalable workflows in Braze or a comparable customer engagement platform, including automation, segmentation, and dynamic content.
• Ability to translate business needs into system and data requirements, partner effectively with technical teams, and validate campaign logic and data quality through disciplined QA.
• Strong project ownership and communication skills, with the judgment to prioritize improvements alongside ongoing delivery, manage dependencies, and guide teammates through changes.
• Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency. For more information about AI usage in our hiring process, see Virta’s AI Interview Resources page.

Preferred

• Hands-on experience with Braze Canvases, Catalogs, Content Blocks, and Liquid personalization.
• Familiarity with HTML/CSS, SQL, APIs, or data integrations used to build, validate, or troubleshoot marketing workflows.
• Experience supporting direct mail or SMS programs, including vendor coordination and cross-channel contact rules.
• Experience with healthcare, benefits, or other environments with complex eligibility, client-specific requirements, and sensitive data.

Benefits

• Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers .