Medical Practice Marketing Representative / Physician Liaison at Pathways to Wellness of Florida | Orlando, FL

Medical Practice Marketing Representative / Physician Liaison

Orlando, FL (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the local physician and referral-network expansion with in-person visits, education, and alliance-building, targeting Central Florida providers and payors; balance outreach with events and social/community programs, and tie growth to leadership-driven marketing plans.

Growth/Partnerships: Develop and maintain relationships with hospitals, clinics, and referral sources to drive new patients.
Field Marketing: Conduct regular in-person visits, attend events, and educate staff to convert opportunities.
Enablement & Tracking: Track referral activity, maintain records, and collaborate on marketing strategies with leadership.

Job Description

Responsibilities

Develop and maintain relationships with physician offices, hospitals, urgent care centers, chiropractors, physical therapists, attorneys, and other referral sources.
Conduct regular in-person visits to referral sources throughout Central Florida.
Educate providers and office staff on practice services and treatment options.
Identify and develop new referral opportunities.
Coordinate and attend networking events, community outreach events, and lunch-and-learn presentations.
Assist with social media marketing and community engagement initiatives.
Track referral activity and maintain accurate outreach records.
Collaborate with leadership to develop and implement marketing strategies that support practice growth.
Serve as a professional ambassador for the practice.