Responsibilities

• Lead cross-channel strategy for various client accounts by providing campaign recommendations and insights from program inception through completion for complex, global B2B clients
• Partner with Client Services to help steward and nurture the health of client accounts
• Identify opportunities to incorporate new media strategies and tactics into current and future programs
• Ensure deliverables align with overall strategies and program results highlight key findings with actionable insights for continued media plan improvement
• Utilize industry tools and research to provide education and insights for client and internal team requests
• Oversee day-to-day maintenance of media plans and handle client requests and questions
• Cultivate relationships with media vendors, draft and submit RFPs, evaluate proposals and provide media POVs
• Collaborate with Analytics on measurement plans that translate platform specific KPIs to clients' business objectives
• Ensure timely and accurate client billing and reconciliations
• Stay abreast of marketplace trends across marketing, consumer behaviour and marketing technology

Requirements

• At least 5 years of experience in the field of media with a focus on digital planning and buying/execution/optimization
• B2B marketing experience is essential, including a strong understanding of the B2B media landscape, key media vendors, and how they are used to support demand generation and account-based marketing initiatives
• Savvy experiences with standard media planning and buying processes as well as industry relevant tools and trends.
• Proficient understanding of paid search and paid social tactics
• Solid knowledge of standard tracking, tagging & trafficking tools (ie. DoubleClick, Google Analytics, Google Tag Manager, etc.)
• Experience running self-managed programmatic campaigns, a plus
• Demonstrates agility via multi-tasking - multiple clients, programs, strategies & team members
• Seasoned professional with demonstrated skill sets for client interaction and communication; able to manage client requests and push back with sound rationale when necessary
• Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
• Management experience of 1+ individuals

Benefits

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability
• Pre-tax flexible spending account (FSA) - healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team
• 4% 401(k) contribution with no vesting period : We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well
• Plentiful paid time off : Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout
• Sick leave (15 days annually): Illnesses are taken seriously at tmp. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work
• Holiday shutdown (December 26th - 29th) : As the whole company shuts down for a few days, you can celebrate the holidays with loved ones
• Parental leave:
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver : 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches