Responsibilities

• Lead the development of audience-first, cross-channel media strategies that connect client business objectives to clear communications goals, channel roles, investment levels, and measurable outcomes.
• Translate research, audience insights, competitive intelligence, and performance data into actionable media recommendations.
• Build integrated plans across paid search, paid social, programmatic and display, CTV and online video, and traditional media; identify relevant opportunities in emerging channels.
• Establish testing roadmaps and learning agendas that improve performance and deepen understanding of audiences, creative, channels, and customer journeys.
• Oversee campaign setup, launch, pacing, optimization, and quality assurance while contributing hands-on in platforms when the work or team requires it.
• Set channel-specific KPIs, measurement frameworks, and reporting expectations aligned with client goals and available data.
• Monitor performance and budget pacing, diagnose issues, and turn findings into timely optimization decisions and clear client recommendations.
• Serve as a trusted day-to-day media lead for assigned clients, setting expectations, communicating proactively, and building confidence through strong strategic and operational counsel.
• Present media strategies, plans, forecasts, performance results, and recommendations in a clear, persuasive, and audience-appropriate manner.
• Own media budgets and forecasts, including allocations, pacing, reconciliation oversight, and communication of risks or opportunities.