Responsibilities

• Develop and lead omni-channel media strategies aligned to client objectives and KPIs
• Conduct audience, competitive, and industry research to inform media planning and optimization
• Determine strategic media mixes using research tools and data insights
• Collaborate with creative, account, and client teams to ensure cohesive campaign execution
• Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations
• Manage budgets, media authorizations, vendor relationships, and billing reconciliation
• Dive deep into campaign data, uncover performance stories, and translate insights into smart optimizations and forward-thinking recommendations
• Stay current on media trends, emerging channels, and new opportunities
• Mentor and support junior team members, fostering growth and collaboration
• Collaborate with account leadership to maintain positive client relations. Expertly articulate campaign strategies and media performance

Requirements

• 3-5+ years of paid media planning experience (agency or in-house)
• Strong analytical mindset with the ability to turn data into meaningful insights
• Experience with media research tools (e.g., MRI, GWI, Vivvix) and planning platforms
• Excellent communication and presentation skills
• Proven ability to manage multiple projects, priorities, and deadlines
• Detail-oriented with strong organizational and problem-solving skills
• Proficiency in spreadsheets and media planning tools (Excel/Google Sheets, etc.)
• Collaborative mindset with a positive, proactive attitude
• A passion for mentoring and training junior team members

Preferred

• Experience in travel and tourism is a plus

Benefits

• Competitive compensation.
• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.
• A supportive team that's invested in your success.
• Opportunities to grow through mentorship, professional development, and meaningful new challenges.
• A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.
• The chance to make an impact, contribute your unique perspective, and help shape great work.
• A workplace that values who you are, the ideas you share, and your potential to grow.