Responsibilities

• Develop and manage healthcare and pharma media recommendations across HCP, patient, caregiver, payer, and healthcare decision-maker audiences
• Translate client objectives, audience needs, budget parameters, timing, and campaign goals into a clear media plan and tactical recommendations across channels within endemic healthcare media environments
• Evaluate publisher and vendor proposals, including audience fit, targeting capabilities, media formats, pricing, timing, reporting, optimizations, added value, and overall strategic fit
• Review media plans for accuracy, completeness, budget, timing, and executional feasibility.
• Have a solid understanding of search and social media platforms’ ecosystems and formats and nuances for pharma advertisers
• Utilize research and reports to write media POVs and recommendations considering audience information, product usage information, etc.
• Maintain a strong working understanding of healthcare and pharma media, including HCP, patient, caregiver, payer, and institutional audiences
• Understand the differences between branded and unbranded media, disease awareness campaigns, rare disease education, launch support, adherence messaging, and non-personal promotion
• Apply knowledge of pharma planning considerations, including MLR review, patient privacy, HIPAA/PHI sensitivity, targeting limitations, fair balance considerations, and healthcare-specific measurement challenges
• Stay current on healthcare media trends, new vendors, audience behaviors, social platform changes, endemic media opportunities, programmatic capabilities, search trends, and emerging measurement approaches

Requirements

• 4–6+ years of media planning, media buying, digital media, or account support experience.
• Healthcare, pharma, life sciences, medical device, diagnostics, or regulated-category experience is strongly preferred.
• Strong working knowledge of digital media channels such as display, video, programmatic, paid social, paid search, native, email, and content-based media programs.
• Exposure to HCP, patient, caregiver, payer, or healthcare stakeholder media is strongly preferred.
• Experience developing media plans, flowcharts, budgets, RFPs, reporting, and campaign stewardship
• Experience monitoring campaign pacing, reviewing performance, identifying insights, and recommending optimizations.
• Strong attention to detail and ability to manage multiple accounts, campaigns, tasks, and timelines.
• Strong written and verbal communication skills, including the ability to prepare client-ready materials in Excel and Powerpoint.
• Experience with tools such as Google Campaign Manager, Basis, IAS, PowerBI, Google Analytics, Adobe Analytics, or similar media planning, trafficking, reporting, or analytics platforms is preferred
• Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred

Benefits

• Medical, Dental, Vision, PTO, 401k