Responsibilities

• Lead media strategy across multiple accounts, ensuring campaigns support client objectives and business growth.
• Stay current on industry trends and new platform opportunities, identifying testing opportunities for clients.
• Drive process improvements to scale efficiency, quality, and innovation within the media department.
• Serve as a senior strategic partner and trusted advisor to clients.
• Lead client strategy and performance meetings, presenting insights and recommendations confidently.
• Translate complex data into clear, actionable insights.
• Manage vendor relationships and evaluate new platforms or tools that enhance client outcomes.
• Oversee account profitability, budget allocation, and billing accuracy across assigned accounts.
• Collaborate with Director of Media and Media Leads on department vision, team structure, and long-term growth initiatives.
• Deliver accurate, detailed monthly and ad-hoc reporting that connects media results to client business objectives.
• Translate complex data into clear, compelling insights and actionable strategies for clients and internal teams.
• Ensure conversion tracking and analytics (GA4, CRM, etc.) are set up and monitored effectively.
• Coach and mentor Media Managers to strengthen their technical, analytical, and strategic capabilities.
• Provide feedback and guidance to ensure quality of work.
• Support workload prioritization and help problem-solve execution challenges.
• Embrace a forward-thinking, AI-partnered approach to agency operations, seeking opportunities to streamline workflows, enhance decision-making, and drive creativity through the thoughtful application of AI tools and technologies.
• Stay informed on emerging AI platforms relevant to advertising, marketing, media, and agency services; recommend and test solutions that align with business goals.
• Champion a culture of experimentation, encouraging team members to responsibly adopt and adapt AI tools to elevate their work—while maintaining creative integrity and strategic thinking.
• Ensure responsible and ethical use of AI, including transparency, data privacy, and alignment with agency values.
• Participate fully and proactively bring issues to Department L10 meetings with recommendations to improve processes, Complete quarterly rocks and goals, Embody the agency’s core values, Recognize team members using our core values, Demonstrate collaboration and creativity, Be resourcefully responsible in all circumstances, staying informed about consumer digital marketing trends and franchise industry shifts to grow as a SME, Drive collaboration and accountability across internal teams and external vendors to ensure seamless delivery.