Responsibilities

• Paid Search (Primary Focus) - Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising, including campaign structure, ad groups, match types, and ad copy - Conduct keyword research, search query analysis, and negative keyword management to maximize relevance and efficiency - Develop and execute bidding strategies (manual CPC, target CPA, target ROAS, maximize conversions) aligned to client goals - Monitor and improve Quality Score, Ad Rank, and landing page experience to drive performance improvements - Conduct A/B tests on ad copy, extensions, and landing pages; translate results into actionable optimizations - Produce regular paid search performance reports with clear insights and recommendations for clients and internal teams - Stay current on Google Ads and Microsoft Advertising platform updates, beta features, and industry best practices Broader Media Responsibilities - Support the implementation of directors for assigned clients, contributing to full-funnel marketing campaigns - Draft and manage RFPs for media vendors, compile responses, evaluate proposals, and make informed recommendations to clients and internal teams - Assist in managing client relationships through regular communication, status updates, and addressing day-to-day questions and concerns - Help develop quarterly and annual media plans informed by consumer insights and research - Collaborate effectively with cross-functional team to ensure integrated campaign delivery - Utilize Elevate's proprietary tool EPIC along with third party tools such as MRI Simmons, SEMrush, and Nielsen to gather insights and optimize campaigns - Learn and apply basic measurement methodologies to assess campaign performance and recommend optimizations - Identify potential client issues proactively and escalate appropriately with proposed solutions - Stay current on industry trends, platform updates, and competitive landscapes to inform strategy recommendations - Participate in team brainstorming sessions to develop innovative approaches for client challenges - Support budget tracking, campaign pacing, and performance reporting - Demonstrate enthusiasm for learning advanced media planning techniques and measurement frameworks - Contribute to a collaborative team environment while developing specialized expertise in key channels

Requirements

• - 3–5 years of experience in media planning, buying, or digital marketing — with at least 2 years of hands-on paid search campaign management in Google Ads and/or Microsoft Advertising
• - Demonstrated ability to own paid search from campaign build through optimization and reporting
• - Proficiency in keyword research, match type strategy, ad copy development, and bid management
• - Familiarity with conversion tracking setup, attribution models, and linking paid search to business outcomes
• - Google Ads certification (Search) strongly preferred; Microsoft Advertising certification a plus

Preferred

• - Google Ads certification (Search) strongly preferred; Microsoft Advertising certification a plus

Benefits

• - Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
• - 401k Employer Match after meeting eligibility requirements
• - 14 Paid Holidays
• - Unlimited PTO
• - Paid Parental Leave