Responsibilities

• Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative and Client Services teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers based on data and results
• Provide account changes and optimizations to the Account Manager and any other pertinent team members
• Set up, optimize and execute paid media campaigns using Google Ads, Meta, Microsoft, LinkedIn, Pinterest, and Amazon. Additional experience in other paid media channels is a plus.
• Write and review copy for paid ad campaigns informed by NPA best practices
• Monitor daily advertising spend per channel to align with client’s monthly budget pacing
• Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients

Requirements

• 3-5 years of hands on experience setting up, optimizing and reporting on digital paid campaigns
• Experience using GA4 and Google Tag Manager
• Strong knowledge of eComm/Retail/Shopping and lead gen marketing tactics
• Experience leading and mentoring direct reports
• Strong presentation skills, creative, customer focused & action oriented
• Critical thinker, proactive, relentless learner, winning can do attitude
• Strong attention to detail

Preferred

• Facebook Blueprint Certified
• Google Ads certifications
• Paid social experience: Pinterest, Twitter, Snapchat, TikTok, Reddit
• Programmatic experience
• Paid search & shopping experience
• Conversion Rate Optimization (CRO) experience
• Landing page platforms – Unbounce

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office