Responsibilities

• Support the development of media plans, channel allocation recommendations, and campaign phasing strategies.
• Provide planning inputs, documentation, and coordination support to activation teams and agency partners.
• Maintain planning trackers, budget files, timelines, and campaign documentation.
• Ensure planning tools, templates, and reporting resources are current and accurately maintained.
• Analyze campaign results to identify trends across channels, audiences, and creative assets.
• Support post-campaign reporting and documentation of key learnings.
• Maintain testing and learning trackers to support continuous improvement initiatives.
• Document campaign outcomes, insights, and recommendations for future planning efforts.
• Support the consolidation and distribution of performance measurement insights.
• Assist in updating planning materials and best practices based on campaign learnings.

Requirements

• Bachelor’s degree required.
• 1+ years of experience in media planning, analytics, marketing, advertising, or a related field.
• Strong analytical skills with a focus on connecting performance results to planning recommendations.
• Strong attention to detail and commitment to accuracy.
• Strong organizational skills with the capacity to manage multiple priorities and timelines.
• Experience working with reporting tools, dashboards, spreadsheets, and campaign data.
• Collaborative approach to working with cross-functional teams and external partners.
• Proficiency with Microsoft Excel and other business reporting tools.

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities