Media Solutions Manager at AdDaptive Intelligence, Inc. | Waltham, MA

AdDaptive Intelligence, Inc.

Media Solutions Manager

Waltham, MA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive programmatic media activation and optimization across DSPs for display, video, and CTV campaigns, translating performance data into actionable optimizations.

Own day-to-day activation and optimization of programmatic campaigns across DSPs.
Must-have: 2–3 years of hands-on programmatic media trading experience.
Standout: Cross-functional collaboration with Account Strategy, Revenue Operations, Product, and AdDaptive Platform usage.

Job Description

Responsibilities

Manage the day-to-day activation and optimization of programmatic display, native, video, audio, and CTV campaigns across DSPs.
Track and optimize campaign pacing, delivery, campaign audience development, and performance metrics including CTR, engagement, conversion rates, viewability, and cost efficiency.
Analyze performance data and implement optimization strategies to meet or exceed campaign KPIs.
Troubleshoot delivery issues related to targeting, pacing, creative, or inventory supply.
Leverage AdDaptive Platform to drive effective media performance, quality, and efficiency outcomes.
Analyze campaign data to identify trends, insights, and opportunities for improvement.
Support internal and external reporting with clear performance summaries and actionable insights.
Assist in developing performance benchmarks and optimization best practices across DSPs.
Work closely with Account Strategy teams to support client campaign goals and ensure alignment between strategy and execution.
Support clients by contributing campaign insights, performance analysis, and execution updates; participate in client communication to provide tactical expertise, technical perspective, troubleshoot campaign activity, and ensure transparency around campaign delivery and optimization strategies.
Collaborate with Revenue Operations on campaign operational workflows.
Partner with Product and Analytics teams to test new platform features and improve reporting capabilities.

Requirements

2–3 years of hands-on programmatic media trading experience
Hands-on experience with DSP platforms and real-time bidding (RTB) environments.
Experience executing or optimizing campaigns across display, native, video, or CTV.
Technical & Analytical Skills
- Strong analytical mindset with the ability to interpret campaign performance data.
- Experience working with Excel, including pivot tables, formulas, and data analysis.
- Ability to identify trends, anomalies, and optimization opportunities within large datasets.
- Familiarity with ad servers, data providers, and programmatic ecosystem tools.
Professional Skills
- Strong attention to detail and operational accuracy.

Preferred

Experience working with DSP platforms such as The Trade Desk, MediaMath, DV360, or similar platforms.
Familiarity with audience targeting, identity resolution, and third-party data integrations.
Experience troubleshooting campaign delivery or tracking discrepancies.
Interest in data-driven marketing and advertising technology innovation.

AdDaptive Intelligence, Inc.

4.6 Glassdoor

AdDaptive Intelligence is the leading provider of Account-Based Advertising and Analytics. Deploying display, native, video, CTV, and audio campaigns for agencies and brands of all sizes, AdDaptive's proprietary technology bridges offline and online data, optimizes ad campaigns, and provides transparent analytics to help clients reach the accounts that matter most. Our expert team then discusses the context and application of these insights for future campaigns to drive positive business outcomes for our valued customers. The result is the industry's most accurate and strategic ABM solution.For more information, visit https://www.addaptive.com

Founded in 2010

Waltham, Massachusetts, USA

62 employees (8 in marketing)

www.addaptive.com

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88% CEO approval