Media and Social Marketing Manager Lead

Responsibilities

• Develops highly complex, multi-channel national video media strategies, working with a broad spectrum of channels, ensuring marketing strategies are integrated and on brand.
• Develops and implements robust audience targeting strategies to deploy in precision media channels using latest in ad innovations
• Deploys iterative test-and-learns to continually learn and optimize media tactics and strategies
• Leads annual Upfront planning and strategy, directing media agency to execute and negotiate national video plans
• Translates and interprets business intelligence and business objectives to develop media strategy and guide media agencies in execution.
• Collaborates with internal stakeholders and leadership to understand the parameters for media strategies and execution.
• Socializes media proposal and recommendations to partners and/or management to include senior executives.
• Ensures that all necessary client media plans are implemented correctly and in a timely manner.
• Manages highly complex budget plans.
• Communicates status with management and internal/external partners as necessary.

Requirements

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 or more years of experience in a marketing, media and advertising, to include at least 4 years experience in one or more of the following areas: National TV buying/planning, programmatic buying/planning.
• Subject-matter-expert knowledge of tv, digital, and social marketing industry and practices.
• Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating and collaborating with key stakeholders.
• Effective communication and presentation skills; able to present to all levels of leadership.
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.

Preferred

• Experience at media agency or internal brand media team executing National media campaigns for Fortune 500 company.
• Deep understanding and appreciation for the Military community.
• Understanding of marketing attribution and measurement including Marketing Mix Models and last touch attribution.
• Ability to manage multiple projects with attention to detail.
• Robust media background with deep expertise in TV and programmatic channels.

Benefits

• Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.