Media Manager, Retail Media Network - Mass & Club
Reynolds Consumer Products
Bentonville, AR (Remote)
$128K/yr - $185K/yrIn-houseFull-timeSenior level8+ years exp.
4 days ago
Media and Retail Media Planning Professional
Media, PA (Unknown)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 days ago
Job Summary
Own end-to-end media planning and cross-functional collaboration for retail and digital campaigns, ensuring timely delivery, budget stewardship, and actionable performance insights across GMN and agency partners.
Job Description
Responsibilities
- Media Planning
- Coordinate with agency partners to collect assets, approvals, trafficking materials, and campaign deliverables.
- Support campaign setup and execution across traditional, digital, social, sponsorship, and emerging media channels.
- Maintain media planning documents, trackers, and campaign status reports.
- Monitor campaign performance, pacing, spend, impressions, and KPI delivery; partner with agency teams to identify risks and resolve delivery gaps.
- Partner with Creative, Social, Sponsorship, Digital, Loyalty, Merchandising, and other cross-functional teams to align media requirements, assets, timing, and brand standards.
- Assist with management of media campaign timelines, calendars, and project plans.
- Manage media budgets, billing, reconciliation, and campaign stewardship to support accurate financial tracking and full delivery of approved investments.
- Help prepare campaign performance reports, dashboards, and recaps.
- Retail Media Network- Goose Media Network
Requirements
- 3-5+ years of experience in a digital planning/buying role, with a focus on retail and/or CPG
- Understanding of digital media, marketing tactics, and operational process
- Experience working with media agencies, publishers, platforms, and other external partners.
- An understanding of the retail business, and CPG is a plus
- Platform experience across ad serving (DCM, GAM, Criteo, Citrus Ad), DSP (DV360, TTD), and paid social (Facebook/Instagram, Pinterest) technologies a plus
- Experience managing cross-functional projects, timelines, budgets, deliverables, and stakeholder communications.
- Proficient user of Microsoft Office suite, especially Excel and Power Point
- Experience working cross-functionally within an organization
- Well-rounded understanding of media planning and buying
- Knowledge of digital marketing campaign tools & analytics platforms ex. Adobe Analytics, Google Ads, Facebook
Wawa
Wawa is a collective mobility experience in a technological platform that works through an APP, and from where people and companies have access to mobility circuits that cover the areas and locations with the highest circulation in cities, relieving vehicle fleets and improving the quality of life of citizens.This analysis of the transportation needs that exist in the cities where we operate, allows us to offer shared transfers in our own units and those of partners, which optimize the way in which people carry out their daily transfers, thus creating a balance between demand and supply.This change in the paradigm in the way in which the pains of collective mobility are solved has allowed LaWaWa rapid growth within the Caribbean region of Latin America, currently having a presence in 6 cities in Venezuela, Guatemala and Colombia, serving more than 90,000 users between its B2C and B2B solutions.🇪🇸Wawa es una experiencia de movilidad colectiva basada en una plataforma tecnológica que funciona a través de una aplicación, desde la cual personas y empresas pueden acceder a circuitos de movilidad que cubren las zonas y ubicaciones de mayor afluencia en las ciudades, aliviando las flotas vehiculares y mejorando la calidad de vida de los ciudadanos.Este análisis de las necesidades de transporte existentes en las ciudades donde operamos nos permite ofrecer traslados compartidos en unidades propias y de aliados, optimizando la forma en que las personas realizan sus desplazamientos diarios y creando así un equilibrio entre la demanda y la oferta.El cambio de paradigma en la manera de resolver los desafíos de la movilidad colectiva ha permitido a LaWawa un rápido crecimiento dentro de la región del Caribe latinoamericano, contando actualmente con presencia en seis ciudades de Venezuela, Guatemala y Colombia, y atendiendo a más de 90.000 usuarios entre sus soluciones B2C y B2B.
Salaries
Retail Media median pay in the United States
Most pay falls between $84K and $150K. Based on 480 salaries.
Marketing Team
Marketing Team Size
7 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.2M
Monthly Google Ads Budget
$161
Traffic Source Mix
Search
57.9%
Direct
35.9%
Referral
2.7%
Social
3.3%
Paid
0.2%
Headcount Trend
Current headcount: ~164
Links
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