Media Relations Specialist

Responsibilities

• Media Relations
• Lead proactive and reactive media relations efforts for an assigned hospital, services and key organizational priorities.
• Develop and distribute press releases, media advisories, statements, talking points, media kits and other communications materials.
• Serve as an organizational spokesperson or identify, prepare and support appropriate subject matter experts and leaders for media engagement.
• Coordinate media interviews, news conferences and on-site media while ensuring compliance with HIPAA and organizational policies.
• Maintain media lists, coverage reports, press release archives and media activity tracking.
• Contribute to and help manage the department's content calendar, identifying opportunities to generate consistent earned media coverage and align communications activities across service lines and organizational priorities.
• Develop digital and social content that supports and amplifies earned media coverage, thought leadership and organizational priorities.
• Cultivate relationships with local, regional and trade media while supporting broader system and national media opportunities as needed.
• Issues Management & Strategic Communications

Requirements

• Bachelor's degree required, preferably in Communications, Journalism, Public Relations or a related field.
• Five to seven years of experience in media relations, public relations, communications, journalism or a related field.
• Experience developing media strategies, generating earned media coverage and managing sensitive or crisis communications.
• Exceptional writing, editing and content creation skills across multiple platforms, including digital and social media.
• Outstanding written, verbal and interpersonal communication skills.
• Strong news judgment with the ability to identify and develop compelling stories that support organizational priorities.
• Proven content creation skills, including writing for media, web, social media, executive communications and thought leadership.
• Strong organizational and project management skills with exceptional attention to detail.
• Ability to perform effectively under pressure and respond to communications needs outside of normal business hours during emergencies, crisis situations and rapidly evolving events.
• Ability to build relationships and work effectively with executives, physicians, media representatives and colleagues across the organization.

Preferred

• Healthcare experience preferred.