Media and Public Relations Senior Manager at GCSAA | Lawrence, KS | $65K/yr – $72K/yr

GCSAA

Media and Public Relations Senior Manager

Lawrence, KS (Hybrid)

$65K/yr – $72K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the media relations and brand reputation engine while aligning communications with GCSAA goals.

Lead day-to-day media and PR execution, boosting visibility and the association’s reputation.
Build journalist and influencer relationships to secure coverage and monitor public sentiment.
Represent GCSAA at golf events and industry venues to ensure consistent messaging and brand presence.

Job Description

Responsibilities

lead day-to-day execution of its media and public relation strategies and enhance the association’s brand, visibility and reputation
serve as a key liaison between GCSAA, the media and industry stakeholders
drive strategic communications and media relations efforts aligned with organizational goals
oversee efforts to build brand awareness by cultivating relationships with journalists, bloggers and influencers
secure media coverage
execute campaigns
analyze public sentiment
represent GCSAA at golf tournaments and industry events
enhance the image, reputation and professionalism of GCSAA and its members

Requirements

Bachelor’s degree in Communications, Journalism, Public Relations or related field, or equivalent work experience
Minimum three to six (3–6) years of experience in public relations, media relations or communications
Familiarity with AP Style and media monitoring/distribution tools such as Meltwater or comparable platforms
Solid knowledge of Microsoft Office Suite/ability to learn new platforms
Experience with CMS or HTML (a plus)
Ability to travel up to 15%
Position must live within a commutable distance from our headquarters office in Lawrence, KS

Preferred

CMS or HTML experience (a plus)
knowledge of turf grass management valued
experience collaborating on social media campaigns and digital content strategies

Benefits

attractive compensation/benefits package
generous paid leave
hybrid (2 remote days/week) work schedule
enforce a year-round casual attire
staff fun events
wellness incentives

GCSAA

The Golf Course Superintendents Association of America is the professional association for the men and women who manage and maintain the game’s most valuable resource — the golf course. Today, GCSAA and its members are recognized by the golf industry as one of the key contributors in elevating the game and business to its current state.GCSAA is a leading golf organization and has as its focus golf course management. Since 1926, GCSAA has been the top professional association for the men and women who manage golf courses in the United States and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to more than 19,000 members in more than 72 countries. GCSAA’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf.The Environmental Institute for Golf, the philanthropic organization of the GCSAA, is a collaborative effort of the environmental and golf communities, dedicated to strengthening the compatibility of golf with the natural environment. The Institute concentrates on delivering programs and services involving research, education and outreach that communicate the best management practices of environmental stewardship on the golf course. GCSAA is dedicated to serving its members, advancing their profession and improving communities through the enjoyment, growth and vitality of the game of golf.

Founded in 1926

Lawrence, Kansas, USA

114 employees (16 in marketing)

www.gcsaa.org